Promoting film tougher than shooting it: Riteish Deshmukh

30 October,2009 01:04 PM IST |   |  IANS

Bollywood actor Riteish Deshmukh, who has been on his toes promoting his upcoming fantasy adventure Aladin, says film promotion is tedious.


Bollywood actor Riteish Deshmukh, who has been on his toes promoting his upcoming fantasy adventure "Aladin", says film promotion is tedious.

u00a0

"I think working on films is far more easier than promoting them. Same questions (by the media) and same answers (from me)," Riteish posted on micro-blogging site Twitter.

Riteish plays the title role in the modern version of the fantasy story that also features Amitabh Bachchan and Sri Lankan actress Jacqueline Fernandes.

Even Amitabh is in awe of the large scale on which movies are promoted nowadays.

"Promotions of films has now become an art, an exercise in management, a test of patience and an ability to be able to answer the same questions in and out with the same intensity and conviction that you may have expressed in the previous interview," he recently posted on his blog.

"Aladin" has been directed by Sujoy Ghosh. It will release Friday.

"Exciting news! Mid-day is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest news!" Click here!
Riteish Deshmukh Riteish Deshmukh bollywood actor Riteish Deshmukh aladin promotion