05 January,2011 08:26 AM IST | | Tushar Joshi
Anushka Sharma has taken precedence in new posters in stead of Rishi Kapoor
The first look poster of Nikhil Advani's Patiala House was to initially feature only Akshay Kumar and Rishi Kapoor as the film focuses on the emotional father-son relationship that their characters share.
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However, after the recent success of Band Baaja Baaraat, the makers have decided to chuck it and use the Anushka-Akshay jodi to promote the film.
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A source reveals, "Though there's a parallel track of cricket and supporting characters, the central theme is the father-son (Akki plays Gattu while Rishi plays his Bauji) relationship.
The initial poster was made keeping this sentiment in mind. Their strategy was to promote the film as a father-son story with lot of emotional drama."
The marketing team of the film will now be using the poster with Akki and Anushka to promote it. It is believed that things changed with the success of Yash Raj's Band Bajaa Baaraat.
"After the positive response to Anushka, the makers decided to pitch the film as a love story between Akshay and her rather than a dad-son drama.
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As a result the poster also underwent a change with Rishi going in the background with rest of the cast."
However, director Nikhil Advani claims they always had option of using many posters, "Anushka is a great actress and we are happy that she is a part of Patiala House.
She has proved her talent and charm in her recent hit as well.
So all in all, it's going to be a good experience in Patiala House. Plus, using multiple posters to draw in the audiences was always part of our strategy."
