Pari makers keep promotions of the Anushka Sharma starrer low

Anushka Sharma in Pari

Anushka Sharma's upcoming production, Pari, releases tomorrow. While the makers and cast of most films like to be gung-ho about promoting their projects, the makers of Pari have maintained a low-key.

"We wanted to break the traditional pattern to let the content to speak for itself," says co-producer Prernaa Arora. She adds, "The onus was entirely on the director [Prosit Roy] to do a great job. Anushka has worked hard for the movie. She tweeted every poster and teaser.

Prernaa Arora

But since it's a mystery, it didn't make sense to have her give interviews about the film when she couldn't talk about it." A source says that Anushka Sharma was to be part of a promotional campaign in the city, but it was called off due to Sridevi's sudden demise.

"Anushka was to take a few days off from Sui Dhaaga's Bhopal schedule to promote Pari in Mumbai, but with the tragic death of Sridevi, it seemed inappropriate. A screening that was scheduled to be held last night was also called off." Arora adds that Sharma won't be able to make it to the film's premiere tonight. "But Karnesh Sharma [co-producer and Anushka's brother] and I will be there."

Catch up on all the latest entertainment news and gossip here. Also download the new mid-day Android and iOS apps to get latest updates