24 January,2018 09:07 PM IST | Mumbai | IANS
Fitness Studio, a new fitness channel by Airtel Digital TV, will have content including exclusive programmes by popular fitness icons like Shilpa Shetty Kundra and Yuvraj Singh.
Introduced in partnership with content expert JOP Network, Fitness Studio is touted to be a one-stop destination for all fitness needs with the best of Pilates, high intensity workout, kick boxing, dance workout, power yoga, diet programmes and more.
The channel will offer customized content based on specific time and requirements of the day, said a statement.
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Shilpa Shetty, the newest brand ambassador for Nutrela, is powering the “Making India Stronger” campaign, highlighting the versatility of their 52% protein-rich soya products.
There will also be content from names like Laura Plumb and Rochie Rana.
S. Sriram, Chief Marketing Officer - Airtel Digital TV, said: "Fitness Studio is designed to address our customers' fitness needs by offering them premium content at a nominal cost."
Urvi Agarwal - Director, JOP Network Pvt Ltd, said: "Fitness is paramount for a healthy life. We have curated the content with this mind and aim to inspire everyone to adopt a healthy lifestyle. With premium fitness content including aerobics, yoga, Pilates, zumba, high intensity training to nutrition and celeb tips, the service is a 360 degree fitness guide for customers across all age groups."
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