Middle East gets in shape with Shilpa Shetty

Shilpa Shetty

As she continues to spread her wings wide in the field of fitness, Shilpa Shetty has added yet another feather to her cap. Shetty's wellness videos, which currently stream on her YouTube channel, will now be part of an app by DU, one of the largest cell phone service provider in the Middle East.

The fitness enthusiast's brand endorsements in the Gulf, coupled with the fitness programmes she's been associated with, has bagged her this partnership. Shetty says, "News of the partnership came to me as a surprise. The app [by DU] is doing well, so, we thought it would be a good idea to collaborate with them and reach out to a larger audience. We are happy to share our content, which includes [cues on] yoga and strength training, and recipes of healthy foods. They saw our content and realised that it caters to their clients." The videos, Shetty reveals, have been appreciated "by users in Dubai since the launch, two weeks ago."

While Shetty is currently making her existing videos available to viewers overseas, her team may contemplate creating fresh content if a request for it is received. "Right now, they are using the material available on my YouTube channel. If a specific request from the people pertaining to workouts or recipes comes in, we will surely work on that in the future."

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