21 December,2020 03:48 PM IST | Mumbai | Partnered Content
The entertainment industry has been tormented by serious allegations in recent years, where the professionalism of industry titans has come into questions in terms of their treatment of young talent in the workplace. The rise of social media is likely to engage influential members of the entertainment industry in more misconduct. This scary trend is now causing major brands to avoid agencies altogether, as they are looking to gain direct access to talent to promote their products by creating photoshoots where talent promote their brand. Essentially, brands are able to gain cheap advertising by sending talent free products, where all the talent has to do is post pictures on their social media accounts promoting such brands.
Agencies are worried about this alarming trend, and are seeking to enact safety measure to protect their clients from such bad actors. Without the proper safeguards, agents will lose their revenue as they are the link between talent and brands. MA Models is a leading agency in establishing such safety policies, as its name has become synonymous with timely and stellar deliverables, as well as an agency of values that is transforming the industry. With honesty and responsibility being of paramount importance in the entertainment industry, MA Models has built a foundation that facilitates these components, ensuring successful results, as well as creating a work environment that is efficient and effective for both talent and clients.
The dedication of MA Models to principles of transparency and honesty has gained the recognition of many big brands like Burberry, Lexus, and Charlotte Tilburry, among others. Influential talent like Chanel Ayan, Rayan Baghdad, and Nadia Aviles are also cognizant of how MA Models is looking to foster a positive change in the work environment for this industry. From clients to talent, everyone is eager to work with MA as the company stands by its amazing track record for delivering quality results, as well as staying true to the foundational values it was built on.
The agency has a proven team in place that has catapulted talent to new levels of recognition, and helped fading talent regain their shine. The agents work tirelessly to ensure that the talent signed to MA Models has a support system in place that lets them achieve their highest potential. They encourage the talent to maintain their unique likeness, so the talent doesn't feel like they are lost in a large pool of other upstart talent that is looking for their breakthrough. The agents are critical in making sure that all transactions are completed in a safe and satisfactory manner, and that the talent feels a sense of safety and reassurance in their work environment. These agents have vast experience from previous big-name agencies around the world, and this extensive knowledge helps the agents facilitate a smooth transition, from the onset to the finish of every project.
Europe and South Africa are areas that MA Models has set its sights on for expansion in the coming months, and they will undoubtedly be a force to be reckoned with in the entertainment industry. The ethical values and astounding ability to deliver on a timely basis speaks for itself, MA Models is set to be a power player in the industry in the foreseeable future.
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