19 May,2010 10:34 AM IST | | Special Features
If it's glitter and glam, Bollywood diva Kareena Kapoor is probably at the centre of it. Brand ambassador of Parineeta, a high-end wedding jewellery collection, Kareena recently unveiled the brand's new collection of exclusive jewellery, specially introduced for The Great Indian Wedding Carnival, a month-long mega-shopping festival coinciding with the marriage season and Akshaya Tritiya.
Gilles Moutounet, VP - international business, Gitanjali Group, unveils
the new line of jewellery from Parineeta with brand ambassador Kareena
Kapoor
The festival, which runs till May 31, and offers the consumers an attractive array of free gifts and prizes, is being presented by Leading Jewellers of the World (LJOTW) across top diamond jewellery brands like Parineeta, Gili, Nakshatra, Asmiu00a0 and D Damas, among others.
This year's carnival follows the success of a similar promotion organised during April-May 2009, and has been expanded to include partners from other lifestyle brands.
Under the offer, every consumer who purchases diamond jewellery worth Rs 5,000 and above gets assured free jewellery.