After endorsing a slew of consumer products, Hrithik Roshan has signed up to endorse a system of stem cell preservation.
After endorsing a slew of consumer products, Hrithik Roshan has signed up to endorse a system of stem cell preservation. LifeCell babycord urges parents to preserve their newborn baby's umbilical cord so they can give their child a safe and secure future. Research has proved that stem cells taken from umbilical cords can treat over 75 diseases. So if a baby's stem cells are preserved, it can help him or her when they grow up and develop any major disease. Hrithik has been roped in to spread this message and create awareness of this concept.