Aditi Rao Hydari signed as brand ambassador of ethnic label?

Aditi Rao Hydari

Apart from shooting for Mani Ratnam's Tamil film Kaatru Veliyidai, Aditi Rao Hydari has just inked a new endorsement deal. She has been signed brand ambassador of a leading ethnic label. Ace cricketer Virat Kohli endorses the male line. The makers were looking for a face with a pan-India appeal who could make ethnic look fashionable. Aditi and Virat were the chosen ones.