Buried under the burden of kitsch

This chirpy designer reminds you of the King of Kitsch Manish Arora, before he embarked on his now-super-successful international career.

Nida Mahmood thinks, breaths and sleeps kitsch. Scouring elements that spell everyday randomness, Nida made street influence her theme for a collection she called Sadak Chhaap.
u00a0
Although a great breathing ground for off-kilter ideas, she unfortunately failed to translate the vibrancy and spontaneity onto her clothes.

Taking inspiration, and successfully translating it into design are two different aspects of fashion design.
u00a0


Nida Mahmood At: 12 noon

Just because Indian streets are associated with chaos and crowds, doesn't mean you drown your show in disorder.

Nida began her show with bandwalas, the kind who make hay during the Ganpati Utsav.
u00a0
They performed for the first five minutes, before she shifted focus to a barber's shop where a shave and haircut was in mid-session.
u00a0
Soundtracks from Sri Lankan-born, London-based pop singer MIA's album set the pace for models to walk the ramp, wearing what we first believed were distracting accessories (elaborate head gear, shoes and bags made from paper, tea strainers, plastic combs) but later realised, might have actually provided eye-candy for the show.

Apart from funky saris draped over jeans, and a few blouses, the clothes were unimpressive.