Abhay Deol: Campaigns are blatantly selling that whiter skin is better than darker skin

Abhay Deol

Yesterday, Abhay Deol took to social media to take a dig at actors who endorse fairness creams. His hit-list included Shah Rukh Khan, Sonam Kapoor, John Abraham and Deepika Padukone.

Abhay wrote, "Campaigns are blatantly selling that whiter skin is better than darker skin. No one is going to tell you that it is demeaning, false, and racist. You have to stop buying into the idea that a particular shade is better than others."

This has been Abhay's stand for a long time. It is also not the first time that he has taken on such ads. But what was the trigger this time round?