03 March,2010 11:00 AM IST | | Special Features
Lux, the brand that's been synonymous with beauty and film stars for a long time has now roped in the gorgeous Katrina Kaif. CS gives you more dope on the brand:u00a0
>>u00a0The brand name Lux has been taken from the word Luxury.
>> With Bollywood going technicolour in the 1960s, Lux went colour too, with a rainbow coloured range of pink, ue, yellow and green.u00a0
>>u00a0Michelle Pfeiffer, Elizabeth Taylor, Sophia Loren, Penelope Cruz, Catherine Zeta Jones, Racquel Welch, Liv Tyler, Charlize Theron are some of the International film stars who have dazzled with Lux.u00a0
>>u00a0The first bar of Lux was made in India and sold for a princely sum of two annas in 1934.
>>u00a0In the early 1970s, Jayalalitha, now a prominent figure in politics, featured in a Lux ad, when she was in the prime of her acting career.u00a0
>>u00a0Some of the Lux brand ambassadors include Madhubala, Nargis, Meena Kumari, Mala Sinha, Waheeda Rehman, Sharmila Tagore, Hema Malini, Zeenat Amaan, Poonam Dhillon, Shabana Azmi, Neelam, Juhi Chawla, Madhuri Dixit, Raveena Tandon, Rani Mukherjee, Kareena Kapoor, Shah Rukh Khan.
