Ayushmann Khurrana to perform on south Mumbai road on March 7

In an innovative way of marketing his film, actor Ayushmann Khurrana will be singing and dancing on a road on March 7 in Nariman Point in south Mumbai.

Khurrana, who will be seen in 'Bewakoofiyaan' opposite Sonam Kapoor, will be doing a gig for a flash mob at Nariman Point outside a popular restaurant, sources said.

Ayushmann Khurrana in a still from the movie 'Bewakoofiyaan'.

While planning the activity, the team decided to have it around this area as it was in synchronisation with the content of the film, they said.

In 'Bewakoofiyaan', Ayushmann plays a person working in a corporate setup and someone who is removed from his job. Hence, the team thought to have the flash mob in a corporate area.

The film, produced by YRF, is set to release on March 14.