Has Alia Bhatt replaced Priyanka Chopra as the face of a cosmetics brand?

Alia Bhatt and Priyanka Chopra

Shooting for her American series in Los Angeles, where she spends the major part of the year, is making it difficult for Priyanka Chopra to hold on to her multiple brand commitments on home turf.

Given that her contract with a noted cosmetics company is on the verge of expiring, the brand, we hear, has decided against renewing the deal.

Their products appeal to a young audience too, and consultants feel it would be wiser to rope in a fresher face. Reportedly, Alia Bhatt has been signed on to fill PeeCee's shoes, and will fly down to Singapore soon to shoot a commercial.