12 September,2016 09:40 AM IST | | Mohar Basu
Ajay Devgn's 'Shivaay', was supposed to be a joint collaboration between Eros International, Pen India and Ajay Devgn Films. But Eros is no longer associated with the Diwali release, thanks to budgetary concerns
Ajay Devgn in a still from Shivaay
Ajay Devgn in a still from Shivaay
Ajay Devgn's upcoming Diwali release, 'Shivaay', was supposed to be a joint collaboration between Eros International, Pen India and Ajay Devgn Films (ADF). It was said that Eros' involvement would help the film get more screens, thanks to its impeccable track record last year - 'Bajrangi Bhaijaan', 'Tanu Weds Manu Returns' and 'Bajirao Mastani'. But, we hear, the production-cum-distribution company has pulled out of the project.
Jayantilal Gada
A trade insider says, "The Lullas (Eros' owners) were the first to come on board for the film. Pen India joined in much later. Due to cash flow issues, the production house signed a deal in partnership with Pen and ADF. 'Shivaay' was pegged to be a Rs 70-crore film with Eros and Pen agreeing on a 50:50 investment plan. However, during shooting, 'Shivaay' was scaled up so as to not compromise on the final outcome. Eros was unwilling to shell out the extra money and ultimately, bowed out of the project."
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Confirming the story, Jayantilal Gada of Pen India says, "Pen and Narendra Hirawat are now distributing the film in India while Reliance will take care of overseas distribution. Besides, the music rights no longer belong to Eros Now; it is with T-Series. I wouldn't like to delve into why Eros is longer a part of the deal. I am just thrilled that we are on board with a project that will go down as a landmark film."
Also read: How a sting call to KRK exposed the rift between Karan Johar and Ajay Devgn!
Krishika Lulla of Eros International maintained a 'no comments' stance. Ajay Devgn did not respond to text messages.