05 June,2024 03:30 PM IST | Mumbai | mid-day online correspondent
Janhvi Kapoor, KL Rahul, Kusha Kapila
Vantara, the esteemed wildlife preservation project founded by Anant Ambani, has launched an inspiring new video campaign featuring top celebrities in honour of World Environment Day. The campaign, tagged with #ImAVantarian, aims to raise awareness and foster collective action towards environmental conservation.
The video showcases celebrities including Ajay Devgn, Bhumi Pednekar, Janhvi Kapoor, Varun Sharma, digital sensation Kusha Kapila, and cricket icon KL Rahul. Each celebrity passionately expresses their commitment to the environment, urging viewers to join them in making a tangible difference. The campaign is designed to resonate with a diverse audience, leveraging the influence of these celebrities to emphasize the importance of environmental responsibility. The video encourages viewers to take a pledge for the environment, adopt sustainable practices, and spread the word using the campaign hashtag.
In celebration of World Environment Day, Vantara is planting 5,000 plants at its premises, underscoring its commitment to environmental sustainability and corporate responsibility. Furthermore, as part of its long-term dedication to the environment, Vantara pledges to plant one million trees annually. The company invites everyone to participate and contribute to making a positive impact on our planet.
"This World Environment Day, Vantara pledges to continue our commitment to the environment. Every small deed counts, and together, we can create a significant impact. This day is a reminder of how important it is to take collective action towards preserving our planet for future generations," said a Vantara spokesperson.
To further engage the community, Vantara is launching an Instagram filter that includes a badge indicating the user has taken the #ImAVantarian pledge. This filter allows users to proudly display their commitment to the planet's restoration and conservation by sharing stories and adopting sustainable practices.
About Vantara:
Vantara, meaning 'Star Of The Forest,' is an ambitious wildlife preservation project founded by Anant Ambani and supported by Reliance Industries and Reliance Foundation. Situated within the Jamnagar Refinery Complex in Gujarat, India, Vantara spans 3,000 acres and serves as a sanctuary for abused, injured, and endangered animals. Vantara is a comprehensive rehabilitation center dedicated to providing a natural and nurturing environment for its inhabitants.
