Mahindra Launches ‘THE’ SUV: Thar ROXX

16 August,2024 11:27 PM IST |  Mumbai  | 

THE’ SUV: Thar ROXX


Turn Heads

Don't Just Ride, Glide

Power On

Get Off The Tar

Rock The Luxe Life

Kochi (Kerala) [India], August 16: Mahindra & Mahindra Ltd., India's leading SUV manufacturer, proudly presents Thar ROXX - ‘THE' SUV, a category disruptor set to break norms and redefine the SUV landscape in the country. With a starting price of ₹ 12.99 Lakh, the Thar ROXX embodies the Mahindra boldness and unconventional spirit. Designed and engineered to turn heads and deliver a refined drive and powerful yet safe performance, the Thar ROXX conquers all terrains while offering an array of luxurious features.

Built on Mahindra's All-New M_GLYDE platform, the Thar ROXX delivers an exceptionally smooth ride with crisp handling and class leading dynamics. It effortlessly blends Thar's outdoor DNA with modern sophistication, offering a premium SUV experience that caters to those who demand the finest in every aspect of their lives.

The Thar ROXX has been rigorously tested in extreme conditions across diverse terrains and altitudes, including the scorching sand dunes of the Thar desert at +50°C, the high altitudes of Umling La, tricky muddy surfaces in Coorg and the freezing cold of -20°C in Kaza. This extensive testing guarantees that the Thar ROXX is a robust and reliable choice for the Global Indian - people who are Indian at heart but have a global mindset.

Mr. Veejay Nakra, President - Automotive Division, Mahindra & Mahindra Ltd., said, "The Thar brand has always been a cultural phenomenon, symbolizing freedom and a strong sense of community. Building on this legacy, the Thar ROXX is ‘THE' SUV, seamlessly combining head-turning design, a refined drive, powerful performance, superior off-roading capability, ultimate safety, luxurious space, and advanced technology. With Thar ROXX, we're not just elevating the SUV experience we're setting our sights on making the Thar brand the No. 1 SUV (>12.5 Lakh segment) by volume within the next 3 to 5 years."

R Velusamy, President, Automotive Technology and Product Development, Mahindra & Mahindra Ltd., said, "Thar ROXX represents a new era of refined body-on-frame SUVs, built on our all-new M_GLYDE platform. This cutting-edge platform, enables us to deliver the best of both worlds - blending refined urban sophistication typically found in monocoque SUVs like the XUV700 with unparalleled, tech-enabled off-road capabilities. With standout features such as a panoramic SkyroofTM, advanced Level 2 ADAS, and Harman Kardon branded audio, the Thar ROXX redefines the ownership experience, setting new benchmarks in luxury and safety."

Bookings for the Thar ROXX will open online and at Mahindra dealerships from Oct 03, 2024, and Test Drives will start from Sept 14, 2024. Deliveries will commence this dussehra, ensuring customers can enjoy their new Mahindra SUV as soon as possible.

Designed at the Mahindra India Design Studio (MIDS) in Mumbai, engineered at the Mahindra Research Valley (MRV) near Chennai, and developed and tested at the Mahindra SUV Proving Track (MSPT), the Thar ROXX is built at Mahindra's advanced facility in Nashik. This SUV embodies the expertise and innovation of Mahindra's global design and engineering teams.

Thar ROXX Variant-wise Pricing in Lakh (Ex-Showroom)

Variant

G20

G20

D22

D22

D22

D22

MT

AT

MT

AT

MT

AT

RWD

RWD

RWD

RWD

4WD

4WD

MX1

₹ 12.99

NA

₹ 13.99

NA

NA

NA

MX3

NA

₹ 14.99

₹ 15.99

₹ 17.49

NA

NA

AX3L

NA

NA

₹ 16.99

NA

NA

NA

MX5

₹ 16.49

₹ 17.99

₹ 16.99

₹ 18.49

#

NA

AX5L

NA

NA

NA

₹ 18.99

NA

#

AX7L

NA

₹ 19.99

₹ 18.99

₹ 20.49

#

#

#: To be announced at a later

Annexure 1

More about the Thar ROXX

Turn Heads

The Thar ROXX's majestic on road presence draws inspiration from the great outdoors to create a vehicle that truly impresses.

Don't Just Ride, Glide

Marrying on-road elegance with exceptional off-road prowess, the Thar ROXX is engineered for refined drive across terrains.

Power On

Experience unmatched performance and power with the Thar ROXX on every journey.

Specification

Petrol Engine - All-New 2.0 L mStallion TGDi

Diesel Engine 2.2 L mHawk

Max Power

130 kW @ 5000 r/min

128.6 kW @ 3500 r/min

Max Torque

380 Nm @ 1750-3000 r/min

370 Nm @ 1500-3000 r/min

Advanced Safety

Get Off The Tar

Designed to dominate the toughest terrains, the Thar ROXX stands as a true off-road legend.

Approach Angle

Departure Angle

Ramp Over Angle

Water Wading Depth (mm)

41.7°

36.1°

23.9°

650

Rock The Luxe Life

Seamlessly blending luxury with advanced technology, the Thar ROXX offers a premium driving experience.

Overall Length

Overall Width

Overall Height

Wheelbase

Couple Distance

Headroom

(1st row)

Headroom

(2nd row)

Leg Room 1st row

Leg Room 2nd row

Hip room 1st row

Hip room 2nd row

4428

1870

1923

2850

823

1060'

1032'

1047

930

1354

1343

'Metal Roof; All measurements in mm.

Annexure 2

Variants and top features

MX1

MX3

MX5

AX7L

· LED Projectors Headlamps

· LED Tail Lamps

· R18 Steel Wheels

· 6 Airbags

· Electronic Stability Program (ESP) with BLD (Brake locking differential)

· Seat belt reminder for all passengers

· 3-points seat belt for all passengers

· Touchscreen Infotainment (26.03 cm)

· Push Button Start

· Electric Power Steering

· Engine Start/Stop

· Steering Mounted Controls

· Tyre Direction Monitoring System

· Watt's Link Suspension

· FDD (Frequency Dependent Damping)

· 60:40 split rear seat

· Rear AC vents

· Premium Embossed Fabric Upholstery

· Front Sliding armrest

· Driver Seat Height Adjust

· Analogue Dials with MID cluster

· 4 speakers

· Power window: Front & Rear

· 12 V socket

· Rear USB-C Port

· Remote central locking

· Height Adjustable Seat Belts Front

· A & B Pillar Entry Assist Handle

· Luggage net hooks in boot space

· Sunglass Holder

· LED turn indicator on fender

· Lead me, Follow me Home function in Headlamps

· Side Footstep

· ISOFIX

· In addition to features of MX1

· 26.03 cm (10.25") HD Infotainment

· Wireless Android Auto & Wired Apple Car Play

· Gen II Adventure statistics

· Drive Modes: Zip, Zoom

· Selectable Terrain Modes: Snow, Sand, Mud

· Cruise Control

· Auto Dimming IRVM

· Wireless Charger

· Reverse Camera

· Rear wiper & wash

· Electric adjust ORVM

· Rear armrest with cup holder

· Front USB Port - 2 Nos. ( C type 15W + A type Data port )

· Rear defogger

· Driver Power Window One Touch Up/Down

· Spare wheel cover

· In addition to features of MX3

· Single Pane Sunroof

· R18 Diamond Cut Alloy Wheels

· ELD-Electric Locking Differential (Only 4x4 Variants)

· Acoustic Windshield

· LED Daytime Running Lamps

· LED Front Fog Lamps

· Footwell Lighting

· Tyre pressure monitoring system

· Leatherette Seats

· Leather Wrapped steering

· Auto headlamp

· Auto wiper

· Front Park Sensors

· 2 Tweeters

· In addition to features of MX5

· Panoramic Sunroof

· R19 Diamond Cut Alloy Wheels

· Level 2 ADAS

· Twin HD 26.03 cm Infotainment & 26.03 cm Digital Cluster screen

· Harman Kardon (TM) Quantum Logic premium audio -9 Speaker system

· Adrenox Connect with built-in Alexa

· Leatherette Wrap on Door Trims + IP

· 6 Way Powered driver seat

· Front Ventilated Seats

· Surround view camera with Blind view monitor

· Power fold ORVM

· Electric Park Brake with Auto Hold

· CrawlSmart (Only 4x4 AT variants)

· Intelliturn (Only 4x4 AT variants)

· Wireless Android Auto & Wireless Apple Car Play

· Front Camera

· Fully Automatic Temperature Control

· Cooled Glove box

· Front USB Port - 2 Nos. (C type 65W + A type Data port)

AX3L

AX5L

· In addition to features of MX3

· Level 2 ADAS

· Electric Park Brake with Auto Hold

· Twin HD 26.03 cm Infotainment & 26.03 cm Digital Cluster screen

· Adrenox Connect with built-in Alexa

· DTS sound staging

· Wireless Android Auto & Wireless Apple Car Play

· Fully Automatic Temperature Control

· Front USB Port - 2 Nos. (C type 65W + A type Data port)

· Acoustic Windshield

· Auto headlamp

· Auto wiper

· In addition to features of MX5

· Level 2 ADAS

· Electric Park Brake with Auto Hold

· Twin HD 26.03 cm Infotainment & 26.03 cm Digital Cluster screen

· Adrenox Connect with built-in Alexa

· DTS sound staging

· CrawlSmart (Only 4x4 AT variants)

· Intelliturn (Only 4x4 AT variants)

· Wireless Android Auto & Wireless Apple Car Play

· Fully Automatic Temperature Control

· Front USB Port - 2 Nos. (C type 65W + A type Data port)

Social Media Addresses for Thar ROXX:

Brand website: https://auto.mahindra.com/thar-ROXX.html

About Mahindra
Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility SUVs, information technology and financial services in India and is the world's largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate.

The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise/ For updates subscribe to https://www.mahindra.com/news-room

Media contact information

Neha Anand

Head, Global Brand and Marketing Communication, Automotive Division

Email - anand.neha@mahindra.com

You can also write to us on: automediaenquiries@mahindra.com

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