Lanka Premier League 2024
IPG Group, the league's rights holder, successfully conducted the fifth edition of the Lanka Premier League (LPL) with skyrocketing to 780 million across television and 480 million unique viewers online. The tournament's incredible success was applauded by Australian cricket legend and brand ambassador Michael Clarke.
The LPL 2024 marked a pivotal moment in the league's history due to the constant efforts of the IPG Group as it experienced a remarkable 20% increase in television viewership compared to the previous season. This leap underscores the league's growing popularity and its establishment as a major cricketing event worldwide.
Michael Clarke praised the IPG Group for successfully conducting LPL 2024 and captivating audiences globally, stating, "The Lanka Premier League has reached new heights this year. It's fantastic to see the league's matches being followed with such enthusiasm across the globe. The IPG Group has truly excelled in broadening its reach."
Tournament Director Samantha Dodanwela extended his gratitude to the IPG Group, sponsors, acknowledging their crucial role in enhancing the Sri Lankan economy through increased revenue and foreign investments. The league's success not only bolstered the sport's profile but also stimulated economic growth in the region.
IPG Group brought some top players of the world in the LPL 2024 including Glenn Phillips, Mustafizur Rahman, Shadab Khan, Wanindu Hasaranga etc to make it an enthralling league.
Anil Mohan Sankhdhar, Founder and CEO of IPG Group, expressed his satisfaction with the league's accomplishments, noting, "Over the past five years, we've worked diligently to establish a global presence across television and digital platforms. This season delivered an electrifying atmosphere, a packed audience, and exceptional cricket played by world-class athletes. The positive response from Asia, Australia, New Zealand and South Africa has solidified LPL 2024 as a resounding success."
The IPG Group also ensured that LPL 2024 got broadcast across ten major cricketing nations, including networks like Star Sports (India), Monara TV (Sri Lanka), A Sports (Pakistan), T Sports (Bangladesh), Fox Sports (Australia), and Sky (New Zealand).
The league's reach extended further through OTT platforms such as Fancode (India), The Papare (Sri Lanka), Telemed (Pakistan), and Styx Sports (South Africa), highlighting the growing importance of digital media in sports consumption.
With an investment of approximately USD 10 million, the LPL 2024 has set a new benchmark for future seasons. The league's success is a testament to its potential for continued growth and its ability to attract a diverse global audience.
The Lanka Premier League's triumph this season underscores its emergence as a powerhouse in international cricket, promising even greater achievements in the years to come.
Lanka Premier League, popularly known as LPL, is one of the most exciting and popular T20 leagues from the region with thrilling action and participation of top Sri Lankan and International Cricketers. LPL is managed by IPG group- the official rights holder of Lanka Premier League. The highly anticipated fourth season of LPL will be held across three venues- Colombo, Dambula and Kandy from July 01 to July 21 and will witness action-packed 24 matches in 16 days of the league. The upcoming season will see the presence of popular international stars as well as Sri Lankan Cricketers like experienced Wanidu Hasaranga, Angelo Mathews and Dasun Shanaka. LPL will see Colombo Strikers, Dambulla Sixers, GalleMarvels, Jaffna Kings and Kandy as the five teams will be fighting for the coveted title.
IPG Group, founded and led by Anil Mohan, is a global sports marketing, league management, ground sponsorships and production company with significant expertise in international cricket rights and sports media. As a ground & sponsorship rights holder for major cricket leagues, it continues to innovate and push towards sports excellence.
