Brands to Watch in 2025
As we head into 2025, several innovative Indian brands are making a significant impact across industries. From food to fashion, nightlife to entertainment, these brands reflect the growing demand for unique, homegrown experiences that resonate locally and globally. Each one brings something fresh to the table, offering a glimpse of the future. Here's a closer look at six brands to watch as they continue to rise.
Hurrem's, Mumbai
Since its launch in 2019, Hurrem's has quickly become a must-visit destination for authentic Turkish desserts in Mumbai. Specializing in artisanal Baklava, Hurrem's offers a wide selection of Turkish sweets, from delicate layers of phyllo dough with rich pistachios to traditional Turkish delight. Each dessert is crafted using premium ingredients directly sourced from Turkey, ensuring that every bite is a true representation of Turkish culinary heritage.
Even though the pandemic posed challenges, Hurrem's not only survived but thrived, constantly evolving to meet the shifting preferences of its clientele. In 2023, they introduced a new menu that blends classic Turkish flavors with innovative twists inspired by modern Turkish culinary trends. With flagship cafés at DN Road, Fort, and Jio World Drive in BKC, Hurrem's has expanded its presence across Mumbai.
Looking forward to 2025, Hurrem's aims to deliver an even more immersive dining experience, blending the richness of traditional Turkish cuisine with fresh, contemporary ideas. Whether for indulgent dining or premium gifting, Hurrem's promises to remain a key player in Mumbai's vibrant culinary scene.
Hurrem's artisanal Baklava, crafted with premium ingredients from Turkey, offers a taste of authentic Turkish culinary heritage in the heart of Mumbai
YAAR Bar, Goa
YAAR Bar, nestled in the lively area of Morjim, Goa, is poised to redefine the nightlife and dining culture in 2025. Known for its celebration of friendship, this unique bar and restaurant offers more than just food and drinks - it's a full-fledged social experience. Co-founded by renowned mixologist Chetan Gangan, YAAR's cocktail menu is designed to evoke memories, symbolizing the evolution of friendships. Each cocktail tells its own unique story, blending innovation with familiarity.
The food menu offers a wide array of globally inspired comfort food, perfect for sharing with friends. The venue itself is designed to cater to a variety of moods, with spaces like the lively Island Bar and the quirky Classroom Bar, ensuring every visit feels different. YAAR frequently hosts themed events, live music, and other engaging activities, making it a destination for both locals and tourists.
As YAAR Bar continues to attract visitors, 2025 is set to be a milestone year for the brand as it cements itself as a leading destination in Goa's ever-popular social scene. A place where friendships are celebrated, and memories are made, YAAR Bar is a standout to watch.
YAAR Bar in Morjim, Goa, redefines the nightlife experience with its unique cocktails that celebrate the essence of friendship
Fashor, Jaipur
Fashor, launched in 2017, has quickly carved out a niche for itself as a go-to brand for the modern Indian woman. Combining ethnic and fusion wear, Fashor appeals to a wide audience looking for stylish yet affordable clothing. What sets this D2C fashion brand apart is its commitment to launching over 200 new styles each month, offering a fresh, evolving collection that caters to changing trends.
Under the leadership of co-founders Vikram and Priyanka Kankaria, Fashor has grown rapidly, building a loyal customer base of over 1 million shoppers. Vikram's experience as an investment banker has been instrumental in steering the brand's growth, while Priyanka's vision ensures Fashor remains true to its core of offering quality and stylish apparel at affordable prices.
In the coming years, Fashor is set to expand its reach by opening more than 100 exclusive brand outlets, making 2025 a pivotal year for the brand. With its focus on blending traditional craftsmanship with modern designs, Fashor continues to embody the elegance and versatility that resonate with India's fashion-conscious women.
Fashor's latest ethnic fusion wear collection, offering stylish, affordable fashion for the modern Indian woman, launches fresh designs every month
AAO NXT, Eastern India
AAO NXT is Eastern India's premier OTT platform, dedicated to delivering original and regional Odia content to audiences across the globe. Founded by Kaushik Das and Ram Patnaik, the platform is a tribute to Odisha's rich cinematic heritage, showcasing everything from web series to feature films and documentaries. Since its launch in 2020, AAO NXT has focused on reviving Odia culture, tradition, and literature, presenting them to both local and global viewers.
With an extensive library of over 700 short films and more than 400 feature films, AAO NXT offers content across a variety of genres, including drama, thriller, romance, and horror. The platform also incorporates user-friendly features such as personalized subscription plans, HD streaming, and offline downloads, catering to the needs of modern viewers.
2025 is expected to be a big year for AAONXT as it continues to grow its audience and further enrich its content library. With plans to expand its reach and set new benchmarks for regional content, AAONXT stands out as a platform bringing Odisha's stories to the world.
AAO NXT, Eastern India's first Odia OTT platform, showcases the rich cultural heritage of Odisha through original regional content
These four emerging brands are shaping the future of their respective industries with innovation, passion, and a deep understanding of consumer needs. From Hurrem's delectable Turkish desserts to Fashor's stylish women's fashion, and from Yaar Bar's energetic vibe to AAONXT's regional OTT revolution, each brand brings something unique to the table. As they continue to evolve, their impact will not only be felt locally but will also resonate globally, marking 2025 as a year of tremendous growth and success for these standout names. Keep an eye on them - they are transforming the way India experiences food, fashion, entertainment, and more.
