Kapraaha India and Reyya
Pioneering Indian Boho brand Reyya and Handmade Block Print Women's Wear brand Kapraaha India have recently unveiled their flagship store in Jaipur. Ever since its opening, the store has attracted a host of fashion enthusiasts, industry insiders, and local dignitaries, marking a new chapter in the city's fashion narrative. Located in the heart of Jaipur, the new store is sure to become a premier destination for shoppers seeking a mix of contemporary and traditional Indian fashion.
Label Reyya, renowned for its eclectic boho pieces, reflects sibling founders Anushree and Arjun Saraf's shared passion for exploration and adventure. Influenced by their travels and love for the bohemian lifestyle, Reyya captures the essence of wanderlust with designs infused by Anushree's creativity and Spanish designers Jatin and Natin. Expanding into a holistic lifestyle brand, Reyya now offers home decor and accessories for a full Indian boho chic experience. While leading Kapraaha India with utmost love for the culture of Rajasthan and Gujarat, Anushree dedicates her time to preserving traditional crafts, and supporting local artisans through her brand. In the time of technological advancements and mass production, she believes in the authenticity and sustainability of handmade products, promoting slow fashion.
The flagship store features some carefully curated collections, and bestsellers from both the brands. Shoppers can expect to find an array of products ranging from elegant ethnic wear by Kapraaha, and chic boho outfits by Reyya. The store's interior, designed with a modern yet culturally rich aesthetic, reflects the essence of both brands. Intricate décor, inspired by Jaipur's royal heritage, combined with sleek, modern fixtures, creates an inviting and immersive shopping environment.
While expressing her excitement at the launch, Anushree said, "We are thrilled to bring this flagship store to our home city Jaipur, which epitomizes culture and heritage. Both Kapraaha and Reyya are built on a shared vision of offering high-quality, sustainable, and stylish fashion. Therefore, this store is a testament to our commitment to evolving fashion." Arjun echoed similar sentiments, and stated that, "Reyya is one of the pioneering Indian brands in boho fashion. This store isn't just a shopping spot but a place for the boho community to get along. We look forward to welcoming customers to experience the fusion of tradition and modernity that defines both Kapraaha and Reyya."
Reyya and Kapraaha India are widely known for their inclusive and flexible work environment, and taking Indian fashion international with their designs. Both brands emphasize supporting local artisans, using sustainable materials, and maintaining ethical production processes. Their dedication to these values resonates globally, bringing the rich heritage of Indian craftsmanship to an international audience, ensuring that each piece tells a story of tradition, artistry, and conscious living.
