Trackier
The adoption of martech a.k.a marketing technology has become a priority amongst experienced marketers. A study conducted by Clevertouch Consulting has highlighted marketers' experience with the availability of so many Martech platforms in the market.
Around 54% of marketers are reportedly using more than 50 tech platforms.
Out of 250 marketers surveyed, around 55% claimed that marketing agencies are constantly on the search to simplify the technologies they use.
But why is this important? Simplifying the technologies would help marketers simplify their processes and enhance work efficiency. A marketer's worst nightmare is choosing between creativity and technology, resulting in 57% of marketers feeling overwhelmed using multiple martech platforms.
In April 2023, Oracle made a similar statement emphasizing the need for a unified platform for marketers to combat these challenges.
Advanced Technology Integration: A Marketer's Perspective
The dynamic marketing industry integrates new technologies almost every day to achieve maximum optimization and effectiveness. Yet, the martech industry is chaotic and difficult to understand. It has become a task for marketers to identify helpful tools in lieu of so many options.
Furthermore, the 250-participant survey concluded the following points:
Integration - One-Stop Solution To Your Attribution Tracking Needs
It's no secret that marketers are displeased with the surplus tools and platforms being integrated into the system. While the martech platforms were introduced with the promise to make the marketing process easier and simpler, the same has not been achieved.
Advertisers and brands are in a constant battle with integrating and leveraging all different martech platforms simultaneously which creates innumerous obstacles for them. In 2020, the Marketing Technology Survey highlighted that marketing professionals only use 58% of their marketing stack's capabilities, and the remaining 32% are rendered useless. The introduction of constant new integrations and developments often makes it tough to keep the stacks up to date. But just like with any powerful tool - marketing technology requires skilled operators.
The integration process of SaaS is usually complex and time-consuming. However, with technology it can be made simpler and hassle-free. Some leading MarTech platforms offer seamless two-way API integrations allowing you to connect your favorite marketing tools and automate workflows, saving you valuable time and resources.
For an instance, Trackier, a leading attribution tracking platform, offers a seamless two-way API integration with popular marketing platforms like Google Ads, Facebook Ads, Shopify, WebEngage, MoEngage, among others. This means brands/agencies can connect Trackier in minutes and start tracking their campaigns' performance right away, without any complex configurations.
Additionally, one doesn't require a technical expertise to integrate their third party platforms and start tracking their end to end customer journey to see the complete picture of their marketing bottomline.
Summing It Up
From the discussion mentioned above, prioritizing efficiency and tracking progress is key to achieving a marketer's goal. Data silos arise with the marketing and sales team's inability to be on the same tech stack platform barring you from seeing a structured marketing strategy. Successful integration aligns your brand with your preferred tech stack leading to higher win rates and ROI. Hence, it is essential to take marketers' perspective to modify the martech platforms and create a seamless marketing campaign for your clients.
