Palak Chawla
In the heart of India's vibrant culture lies a tapestry of intricate crafts and timeless artistry, a legacy passed down through generations of skilled artisans. Nama:Stay, a labor of love by founder Palak Chawla, emerges as a beacon, illuminating the path towards preserving and celebrating these cherished traditions. Rooted in a deep appreciation for India's handicrafts, Nama:Stay is more than just a brand; it's a movement towards sustainable fashion, empowering communities, and bridging global connections.
The brand name "Nama: Stay" is inspired by the word "Namaste", an Indian greeting word that means to remain united with your soul. The word "Nama" stands for "tool of meditation to connect with your soul"; and "Stay" stands for "to remain specified".
A Visionary Journey
Palak Chawla's journey is one fueled by passion, curiosity, and a profound reverence for craftsmanship. As an alumna of NIFT Delhi, her odyssey began with a quest to unearth the hidden treasures of India's artisanal landscape. Through years of exploration and immersion, she witnessed firsthand the dedication and artistry of local artisans, whose creations adorned the tapestry of Indian culture with unparalleled beauty.
The Birth of a Dream
For over a decade, the seeds of Nama:Stay lay dormant, nurtured by Palak's unwavering dedication amidst a bustling career in the fashion industry. However, it was the crucible of the COVID-19 pandemic that provided the impetus for transformation. Amidst the upheaval, Nama:Stay emerged as a testament to resilience, a dream manifested into reality. With a fervent desire to bridge the gap between artisans and global markets, Nama:Stay was born - a tribute to the artisans, their mastery, and the timeless allure of handmade crafts.
Empowering Artisans, Empowering Communities
At the heart of Nama:Stay lies a commitment to nurturing a community that champions the cause of Indian artisans. With a network of over 1500 artisans, the brand serves as a conduit for empowerment, providing them with sustainable livelihoods and a platform to showcase their talents to the world. Through collaborations rooted in mutual respect and fair trade practices, Nama:Stay endeavors to create a symbiotic ecosystem where artisans thrive and traditions endure.
Nama:stay aim is to work with skilled artisans who have mastered the craft for ages. The brand provide them the freedom to come up with unique styles and designs. This makes their intricately embroidered Kashmiri kaftans and chikankari kurtas a fashion ensemble premium in quality and experience.
Crafting Sustainable Luxury
Nama:Stay's ethos revolves around sustainability, weaving together the threads of tradition and innovation to create pieces that resonate with authenticity and charm. From exquisite Chikankari kurtas to luxurious Kashmiri kaftans, each creation is a testament to India's rich heritage and the artistry of its people. Embracing the principles of slow fashion, every piece is imbued with a sense of purpose, designed to stand the test of time and transcend fleeting trends.
Fiza: A Breath of Fresh Air
With the launch of the Spring-Summer 24 Collection, titled "Fiza," Nama:Stay invites you to experience the essence of the season - a gentle breeze of love and care, woven into every stitch and motif. Crafted from luxurious, breathable fabrics, the collection pays homage to the beauty of nature and the spirit of renewal. From delicate embroidery to intricate patterns, each piece evokes the joy of spring and the promise of a new beginning.
Join the Movement
As Nama:Stay continues to write its story of empowerment and sustainability, it invites you to be a part of this transformative journey. With a commitment to earth-conscious practices and the empowerment of all, Nama:Stay heralds a new era of conscientious consumption, where every purchase becomes a statement of support for Indian artisans and their timeless craft.
To explore the exquisite collection and join the movement, visit [Nama:Stay's website](www.shopnamastay.com) and become a part of a legacy that celebrates the artistry, heritage, and resilience of India's artisans.
