Barter
Generally, barter implies that commodities are exchanged rather than money used for trade. In the media sector, companies have been utilizing the business concept to their advantage, leveraging each other's brands and saving money on various occasions. By leveraging media barter, media buyers and planners help brands and agencies maximize their media budgets. Several of the top global businesses in the world use bartering in their business transactions. One such leading name in the field is Bright Image, which offers 360 degree media solutions for the business.
Bright Image, India's leading barter network, exchanges goods and services instead of money. First class media campaigns can be created using this method, without using any cash. A Trade Scenario can be used to buy campaigns on TV, Radio, Newspapers, Magazines, Cinema, Print, Outdoor & Other platforms. Therefore, if you use idle inventory, you can finance and pay for major advertising campaigns by bartering the product, service, or other assets. At Bright Image, a team of highly qualified professionals work exclusively with the customers to ensure that there are no issues both on the platform and in the deals that the clients are making. Through its offices in Pune, Mumbai, Bangalore, Goa, Chennai and Hyderabad, it has a strong presence throughout the nation.
