Weaver Story: A Brand That Offers Personalized Cultural Touch With Its Indian Handlooms Collection

11 February,2023 08:21 PM IST |  Mumbai  |  BrandMedia

Weaver Story intends to revive Indian weaving while also making it easier for weavers to maximize revenues. Additionally, the company strives to be the most trusted brand for handicrafts and weaves, exposing it to affluent customers worldwide.


What is Weaver's Story?
Weaver Story is an Indian handloom brand founded on August 8, 2015, National Handloom Day. The brand focuses on bringing authentic Indian craft directly to customers from traditional weavers across the country. The brand believes in not only bringing the rich craftsmanship associated with cultural roots but also in improving the lives of the hands weaving them. Because of the innovative concept behind the brand, Weaver Story quickly established a strong customer base not only in India but also in the United States, Canada, Australia, the United Kingdom, and other nations. The brand can now be found widely on several E-Commerce websites, including AZA, Pernia's Pop-up shop, and others. Weaver Story has also established a presence through primary flagship stores in Delhi and Hyderabad, as well as its website.

Nishant Malhotra, the man behind the brand
Weaver Story was founded by Nishant Malhotra, an entrepreneur with a master's degree in business who strives to constantly improve his skills. He has worked in the financial services sector for 15 years, spearheading several initiatives and winning recognition and awards. In 2014, Nishant learned about the predicament of traditional weavers when visiting Varanasi. He ended up buying some Sarees from them as a result, which he then shared online. There, he received enormous support, which helped the Weavers achieve maximum profits and a better life. That inspired him to assist many others while also making authentic crafts available to everyone through his brand, Weaver Story.

Vision, Mission and Beliefs
Weaver Story intends to revive Indian weaving while also making it easier for weavers to maximize revenues. Additionally, the company strives to be the most trusted brand for handicrafts and weaves, exposing it to affluent customers worldwide. Weaver Story works to make Indian handlooms available to everyone in their most natural state because they believe in their durability and elegance.

Products and USPs
Weaver Story is a craft-centric brand that uses traditional Indian woven and handmade textiles in their original form to create products such as Lehengas, Sarees, Suit Sets, Dupattas, and more. Since the brand works directly with weavers, authenticity and quality are guaranteed. Weaver Story is working on preserving traditional Indian weaves and reviving some of the long-forgotten ones and experimenting with a variety of techniques and styles together. The customized experience offered by Weavers Story's assortment of styles, materials and jewelry is one of the key factors in its success. Weaver Story has always delivered a superior customer experience, which has led to an expanding clientele. While adhering to its basic principle of handcrafted, the business wants to provide numerous other designs and styles, including co-ord sets, Indo-Western clothes, and jewelry. Weaver Story carries a variety of distinctive weaves, including Banarasi, Kanjeevaram, Patola, Chanderi, Kota, and others.

We have always preferred Indian textiles and crafts for any special event since they are authentic and have a unique cultural touch. Weaver Story's collection of the most exquisite handlooms from all across India can let you give your wardrobe the same authentic vibe and touch.

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