Ushering in a New Era for India’s Independent Music Scene: Universal Music India and REPRESENT Come Together

The strategic partnership between Universal Music Group India (UMGI), a division of Universal Music Group (UMG), the world leader in music-based entertainment and REPRESENT, a pioneering Indian independent talent management company presents a major milestone for the growth of Indian artists and signifies a commitment to nurturing independent talent and elevating the independent music scene in India.

Devraj Sanyal, Chairman and CEO of Universal Music India & South Asia said,

With the announcement of our strategic partnership with REPRESENT, we are committed to empowering their artists, fostering creativity, inspiring audiences worldwide, and elevating Indian music to new levels. The collaboration of REPRESENT's vision and UMG's global network assures us that this partnership will showcase some of the most promising young talent in India.

This collaboration is intended to shape the future of music and create new experiences for fans, highlighting UMG India's ambition to help the artist ecosystem and support India's vibrant music culture.. Some of the REPRESENT artists who will be distributed and supported under this strategic partnership include Anuv Jain, MC Stan, Zaeden, Lost Stories, Yashraj, Hanita Bhambri, Akanksha Bhandari, Kamakshi Khanna, Saahel, Savera, Kayan, OAFF and Jai Dhir. By joining forces with REPRESENT, UMG India aims to bolster its efforts in providing a platform for independent artists to reach global audiences, fostering an environment where creativity, innovation, and artistic expression can thrive. This strategic collaboration aligns with UMG's broader mission to elevate the music landscape in India and contribute to the continued growth and evolution of the country's vibrant music culture.