The Brand Story Recognized Amadeus Labs with the Social Impact Award

The Brand Story recently organized the Asian Brand and Leadership Conclave 2023 in Dubai with the theme Leadership in VUCA World (Volatile, Uncertain, Complex, and Ambiguous). The Conclave celebrated brands that have done impeccable work in their industries while showing exemplary leadership amidst various uncertainties. The event was marked by insightful keynotes, panel discussions, and the celebration of renowned brands and leaders. It had an impeccable and unparalleled line-up of guests including the Chief Guest - His Highness Sheikh Mohamed Bin Ahmed Bin Hamadan Al Nahyan and special guests - H.E Ahmed Elmetwally, CEO of The Private Office of Sheikh Mohamed Bin Ahmed Bin Hamdan Al Nahyan, Dr Bu Abdullah, Chairman Bu Abdullah Group Of Companies, Shri. Sameep Shastri and Ms Mynoo Maryel.

Amadeus Labs was honoured with the Social Impact award for prioritizing social impact in the travel industry. Amadeus is a brand that believes businesses should contribute to the well-being of the communities they operate in, reduce their environmental impact, and promote sustainable practices. To achieve this, Amadeus collaborates with local organizations to fund community development projects, adopts sustainable tourism practices, and educates travellers about responsible tourism. These initiatives not only generate a positive impact on their host communities but also foster customer loyalty and build a stronger brand reputation. Through its actions, the brand believes that prioritizing social impact is not only an ethically sound but also a wise long-term business decision.

Amadeus is committed to creating a sustainable and responsible travel industry, with a focus on employee and community empowerment. The company encourages its employees to contribute to causes they care about and prioritizes rebuilding local communities. Amadeus has made significant contributions in areas such as life skills development, quality education, interventions for girls' education, skilling and livelihood opportunities for people with disabilities, and initiatives to improve environmental efficiency. The company's theme of "Rethink, Rebuild and Renew Travel" have driven recovery for the industry during the crisis. "Rethink, Rebuild, and Renew Travel" was Amadeus's narrative to support customers, partners and employees to navigate the COVID-19 pandemic with technology solutions and build a better future for the travel industry. The initiative was based on the idea that the pandemic has presented an opportunity to reimagine and rebuild the travel industry from the ground up, with a focus on sustainability, innovation, and inclusivity.

"We are incredibly humbled and grateful to receive the Social Impact award from The Brand Story. At Amadeus Labs, we strongly believe that businesses must create a positive impact on society and the environment and that it is our responsibility to prioritize social impact and promote sustainable practices in the travel industry", said Shalini Nair Kumar, Head of People and Culture, India and APAC at Amadeus Labs. "This prestigious award recognizes the hard work, dedication, and collaborative spirit of our team, whose tireless efforts continue to drive positive change in the world. At Amadeus, we remain committed to creating a sustainable impact on our communities through technology and innovation and continue strengthening our efforts towards creating a more responsible and sustainable future for all. We believe that prioritizing social impact is not only ethically sound but also a wise long-term business decision."

In addition, Amadeus Labs participated in several initiatives to support education and sustainability. The company collaborated with IIT Madras to launch the NPTEL GATE Portal, which benefited over 9 lakh students from 28 states and 8 union territories in India. In partnership with Food4Thought NGO, Amadeus established new school libraries and reinstated reading habits in Hoskote, Bengaluru. They opened 53 new libraries and maintained 100 existing ones, impacting 7450 students across 150 schools that Amadeus has adopted. Under the Rebuild School Infrastructure Project, OSAAT (one school at a time), the brand directly impacted 900+ students in Chinakkati, Amruthur, Avaragole, and Halehalli. Additionally, under Project Prerana in collaboration with the Shikshana NGO, Amadeus Labs provided customized learning modules in both paper and technology-based formats. These modules have impacted a total of 9,500 children from 98 government schools in the Anekal district.

Other than this, Amadeus Labs has partnered with several organizations to create a positive social impact through various initiatives. The Udayan Shalini Program is one such program that supports girl students for five years with financial aid and mentorship to help them achieve their career goals. The Pride Café initiative is also a first-of-its-kind program in India that provides livelihood opportunities to the LGBTQIA+ community.

Amadeus Labs also launched the Rooftop Rainwater Harvesting Project in collaboration with The Forward Foundation, benefitting two government schools to save approximately 4.5 lakh litres of water every year. This initiative benefitted over 380 students and 14 teachers. The project was recognized and appreciated by the Chief Minister of Karnataka, Shri Basavaraj Bommai.

The Brand Story acknowledges the excellent efforts of Amadeus Labs in creating a massive social impact through so many projects on a consistent basis. Dr. Abhay Kaushik, Editor in Chief and Director, Mr. Dhruv Pachnanda Co-Founder and COO and Siddhesh Pathre Principal Partner- The Brand Story are honoured to confer Amadeus Labs with the Social Impact award. Dr. Abhay Kaushik said, "Amadeus Labs is a brand that has consistently made a difference with social development activities that have improved the lives of many people. The Brand Story is proud to confer Amadeus Labs with the Social Impact award.

www.thebrandstory.co.in