The Brand Story Recognized Amadeus Labs as Asia’s Most Inspirational Brand

The Brand Story recently organized the Asian Brand and Leadership Conclave 2021 in Dubai with the theme Leadership in VUCA World (Volatile, Uncertain, Complex, and Ambiguous). The Conclave celebrated brands that have done impeccable work in their industries while showing exemplary leadership amidst various uncertainties. The event was marked by insightful keynotes, panel discussions, and the celebration of renowned brands and leaders. It had an impeccable and unparalleled line-up of guests including the Chief Guest - His Highness Sheikh Mohamed Bin Ahmed Bin Hamadan Al Nahyan and special guests - H.E Ahmed Elmetwally, CEO of The Private Office of Sheikh Mohamed Bin Ahmed Bin Hamdan Al Nahyan, Dr Bu Abdullah, Chairman Bu Abdullah Group Of Companies, Shri. Sameep Shastri and Ms Mynoo Maryel.

Amadeus Labs was honoured with Asia's Most Inspirational Brand award for being a world leader in travel technology for over 35 years now . The brand aims to make every traveller's journey connected, seamless, and frictionless. Amadeus Labs Bengaluru is the second-largest engineering site for Amadeus globally, with over 3000 bright minds working on innovative solutions for the travel industry every day.

Despite the uncertainty in the travel industry, Amadeus is focused on building a more collaborative industry that prioritizes travellers' needs. This approach helped the brand get through the pandemic, and it will continue to pursue sustainable and resilient growth regardless of the challenges it faces. By leveraging technology and innovation to enhance the traveller experience, Amadeus has driven the industry's evolution, identified and delivered value that supports both industry renewal and the needs of travellers.

"We are glad to be recognized as Asia's Most Inspirational Brand by The Brand Story. This prestigious award is a testament to the unwavering dedication, passion, and innovation of the entire team at Amadeus Labs. It reflects our commitment to excellence and our continuous pursuit of creating cutting-edge solutions that positively impact the world", said Mani Ganeshan, Global Head of Engineering, Travel Distribution and Centre Head, Amadeus Labs. "Such industry recognitions, motivate us to strive for even greater heights of success to make every traveler's journey more connected, seamless, and frictionless. The past couple of years were dominated by the pandemic, and posed new problems for the travel industry. We were convinced and knew that the solution lies in building the technology that helps ease these problems and makes the traveler journey smoother. We approached the crisis with steely focus to help the travel industry recover and recover strong. In Year 1 of the pandemic we focused on rethinking travel, Year 2 we focused on rebuilding travel and in Year 3 we embarked on our journey to renew travel. This underlying theme has kept our brand positive and evolving despite the crisis. We remain inspired to continue our journey of innovation and leadership and are committed to making a meaningful difference within the industry and beyond."

Amadeus Labs is an airline business that is prepared to recover from the impacts of the pandemic. They are constantly preparing to determine when, where, and how to restart operations, which is challenging in a rapidly changing environment with no reliable historical data. To address this challenge, Amadeus offers solutions to help businesses manage their departures more efficiently by providing insights into future demand, analysing booking trends, and protecting individual bookings. Through these efforts, Amadeus has also helped businesses recover and improve their cash flow by reinventing their offerings and value proposition. With Amadeus' support, businesses have been able to focus on new revenue models and target segments, ensuring a speedy go-to-market execution through efficient sales processes.

As airlines aim to grow in this digital era, a more digital approach to operations is necessary, reducing costs and human interaction. Amadeus helps airlines control costs, increase efficiency, handle disruptions better, the ability to ramp up and down and fly to ad-hoc destinations. Amadeus also supports airlines to be more proactive with communications and evolves customer journey touchpoints such as booking, servicing, delivery, and disruption.

Amadeus has demonstrated an outstanding commitment to renewing the travel industry through its initiatives and innovations, making it Asia's Most Inspirational Brand. With its focus on enhancing traveller safety, boosting operational efficiencies, and supporting the travel industry's workforce, Amadeus has shown remarkable foresight and adaptability during these challenging times. By leveraging its technological expertise and collaborative approach, Amadeus has helped to keep the travel industry alive while paving the way for a brighter future. As the travel industry continues to recover and evolve, Amadeus remains a key driver of innovation and inspiration.

The Brand Story acknowledges the excellent efforts of Amadeus Labs in being a leader in offering travel and technology solutions. Dr. Abhay Kaushik, Editor in Chief and Director, Mr. Dhruv Pachnanda Co-Founder and COO and Siddhesh Pathre Principal Partner-- The Brand Story are honoured to award Amadeus Labs as Asia'a Most Inspirational Brand award. Dr. Abhay Kaushik said, "Amadeus Labs is a leading provider of IT solutions to the travel technology industry. The way it has been pioneering the process of offering a global platform to the travel industry by enabling access to the state of travel technology is absolutely commendable. The Brand Story is proud to confer Amadeus Labs with Asia's Most Inspirational Brand award.

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