TBS Media – The Brand Story Recognized Shahnaz Husain with India’s Iconic Brand and India’s Most Inspirational Leader Award

India's economic growth has been more resilient and durable in recent times because of the exceptional work done by businesses that are dedicated to building better. These brands play a significant role in supporting a happier and cohesive society that further offers fulfilling employment to many people and also trains the country's population to lead a good life. The Brand Story works relentlessly to acknowledge and promote these businesses by recognizing and promoting their work. In its latest edition of the Indian Brand and Leadership Conclave 2023, The Brand Story celebrated businesses doing impeccable work in their line of fields and making the people associated with these businesses and, eventually the country grow.

Pioneering the herbal beauty care movement, Shahnaz Husain is a brand that has received unprecedented international acclaim for taking the Indian herbal heritage worldwide. At present, the brand is one of the largest organizations with a global network of franchise salons, spas, beauty training academies, retail outlets, and 380 formulations for beauty and healthcare. Shahnaz Husain is renowned for marketing India's 5000-year-old ancient civilization in a jar while creating an international market for Ayurvedic beauty care.

The franchise-based enterprise and the impeccable marketing strategy of Shahnaz Husain have proven to be completely unique. Even at a time when the demand for a product is expected to be sustained through advertising, the brand never really relied on commercial advertisements. The ability of the Shahnaz Husain brand to forge a different path made the Harvard Business School invite the beauty icon Shahnaz Husain on how the brand got established without any commercial advertising. Subsequently, Shahnaz Husain became a Harvard Case Study for brand creation. Today, Shahnaz Husain is a subject at Harvard for "Emerging Markets" and part of the Business History curriculum for management students. Shahnaz has lectured students at the University of Oxford, London School of Economics and MIT, USA along with speaking on Brand India and Ayurveda at the House of Commons and the House of Lords in the British Parliament.

Other than general beauty care, Shahnaz Husain is also known for therapeutic products and treatments for specific skin and hair problems. The brand has formulated the Chemoline range to alleviate the effects of chemotherapy and radiation on the skin and hair. The Chemoline products are given free of cost to cancer hospitals, as part of CSR activities. Premium luxury ranges like 24 Carat Gold, Diamond, Pearl, Plant Stem Cells, Platinum Range, and Flower Botanic Range have taken international markets by storm. The Shahnaz Husain Group's international presence gained further momentum when the sale of products was launched at Lloyds Pharmacy at Selfridges and the famous London store touching record-breaking sales. Shahnaz Husain's prominent launches are Germ Fight Series, Just Me range of products that come in the Premium Range.

Shahnaz Husain has recently received three prestigious international awards in London, including the "Pioneering Ayurveda Worldwide" Award and the Excellence Award in the British Parliament. She also received the World's Greatest Woman Entrepreneur Award from Success, the U.S. based Business Magazine, as well as the Padma Shri Award by the Government of India for exceptional service towards the country and distinguished achievement in her chosen field. She also spoke at the Ayurveda Conference at India House, London, organized by the Indian High Commission in the U.K. in January, 2020.

The Shahnaz Husain franchise is at the core of the success of the beauty icon Shahnaz Husain and her brand. The fast-paced extension of the Shahnaz Husain salons and other ventures is due to her unique franchise system. Apart from strong branding, the franchise offers an established business model with a proven success rate of five decades. The Shahnaz Husain Signature Salons have also become internationally renowned for path-breaking treatments and innovations. The formulations comprise highly specialized products for general care and specific skin and hair problems containing herb, flower, and fruit extracts, essential oils, precious minerals, and gems.

Shahnaz Husain is the pioneer of vocational training in the beauty industry of India. She started her beauty training academy over forty years ago when only apprenticeship training was available. It is in keeping with international standards. Woman empowerment and humanitarian activities are close to her heart. She encouraged ordinary housewives to open salons in their own homes and provided them with an opportunity to pursue a career while attaining financial independence. She has empowered the physically challenged through her free beauty training courses for the speech, hearing, and visually impaired, as well as acid attack survivors. She has also written a beauty book, which has been put into Braille. Shahnaz has tied up with Government skill development projects in beauty and wellness. Her beauty academy has trained and certified underprivileged women, distributing Tool Kits for home-based businesses.

The Brand Story acknowledges the impeccable work done by Shahnaz Husain for being a brand that stands synonymous with organic beauty care, based on Ayurveda, blending ancient traditions with advanced techniques. Dr. Abhay Kaushik, Director and Editor-In- Chief, The Brand Story said, "Over the past few decades, Shahnaz Husain has become synonymous with beauty. The way this brand has created a name for itself in the beauty industry deserves immense appreciation. Today, Shahnaz Husain is an international beauty icon and her brand is an epitome of beauty, dreams, hopes, and aspirations. The Brand Story is proud to award Shahnaz Husain with India's Iconic Brand award and India's Most Inspirational Leader award."

www.thebrandstory.co.in