14 February,2023 09:43 PM IST | Mumbai | BrandMedia
Giving her unique take to the annual bra fit campaign #timetobreakup by popular lingerie expert Marks & Spencer, Sugandha Mishra spoke about her partnership with the brand in her post asking women to set high standards, say no to compromise and find the perfect fit with Marks & Spencer with help of their expert consultants in stores.
Adding her own flair to the campaign, talented comedian Jamie Lever was seen delivering her own comedy of compromises. In her reel post, she asked her audience to break up with their ill-fitted bras and gift themselves a comfortable & supportive relationship this valentine's day to find the perfect match with Marks & Spencer. See the video here
https://www.instagram.com/reel/CocwIOHN1ms/?igshid=NDk5N2NlZjQ=
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Since a large segment of women in the country wears ill-fitted bras and knowing that, M&S partnered with these comedians and other influencers to increase awareness about the importance of wearing well-fitted bras in yet another unique and entertaining installment of their #timetobreakup campaign.
Both Sugandha & Jamie's videos have been very well received by their followers and influencers who further reposted it and commented on the same. These reels & reposts on Instagram garnered a total of over 4 million views in less than 2 days of launch.
About M&S:
M&S has been a trusted lingerie brand in the UK for over 90 years and is equally loved and trusted by consumers here in India as well. The brand has gained popularity for offering the perfect fit at great value and is available across stores and its flagship website www.marksandspencer.in
The Exclusive Lingerie stores are a popular shopping destination for complete innerwear needs. These stores showcase the very best of M&S's exceptional quality, stylish lingerie, with edited collections bringing the season's key trend to the market. Hailed for is varied sizes and elegance, offers a wide choice of lingerie styles, from everyday t-shirt bras to clever underwear solutions such as strapless, maternity or post-surgery bras as well as glamorous silk and lace pieces in different shapes, styles and sizes.
