19 July,2023 09:09 PM IST | Mumbai | BrandMedia
One of the most significant impacts of social media is its ability to catapult individuals into stardom or, conversely, shatter their carefully crafted image. Madonna Tixeira, also popularly known as Madonna Tixy on instagram, is a renowned TV Presenter and Corporate MC who explores the ways in which social media can make or break stars, inspecting both the positive and negative aspects of this powerful digital tool. As a cultural icon who has witnessed the rise of social media, Madonna Tixeira, offers her opinion on the matter.
The Power of Visibility
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"I believe that while social media offers incredible opportunities for stars to shine, it also poses significant challenges. Having witnessed the evolution of the entertainment industry and the rise of social media myself, I think it is essential for stars to remain grounded, true to themselves, and maintain a strong support system to navigate the unpredictable world of social media. As we continue to witness the transformative power of these platforms, both stars and society must actively work towards a healthier digital landscape that fosters growth, empathy, and genuine connection," says Madonna Tixeira in a statement.
One of the most significant advantages of social media for aspiring stars is its power to grant visibility. With just a smartphone and an internet connection, talented individuals can showcase their skills, whether it's singing, dancing, acting, or any other creative endeavour. By sharing their content on platforms like YouTube or Instagram, these individuals can garner a significant following, catching the attention of industry professionals and opening doors that were once inaccessible.
The Rise of Social Media
Over the past decade, social media platforms such as Facebook, Twitter, Instagram, and YouTube have gained immense popularity, transforming the entertainment industry and the notion of stardom. These platforms have provided individuals with an unprecedented opportunity to showcase their talents, express their opinions, and engage with fans on a global scale.
Engaging with fans on Social media has revolutionised the way stars interact with them. In the past, celebrity-fan interactions were limited to autograph signings or fan mail. Now, artists can directly engage with their fans through comments, likes, and direct messages. This intimate connection fosters a loyal fan base and can help shape the image and reputation of a star positively.
However, the same power that can propel a star to new heights can also break them down. Social media platforms are a double-edged sword, as they expose stars to intense scrutiny and criticism. With the ability to instantly share opinions, users can easily tear down a star's reputation, spreading rumours or launching personal attacks. The phenomenon of "cancel culture" has become prevalent, with public figures facing severe consequences for their actions or statements.
The constant presence of social media in stars' lives can also take a toll on their mental health. The pressure to maintain a flawless image, deal with online harassment, and manage the never-ending cycle of notifications can be overwhelming. Stars may feel obligated to constantly share their personal lives, leading to a loss of privacy and a constant need for attention.
Social media has undoubtedly transformed the way stars are made and broken. Its power to provide visibility and foster fan engagement is unparalleled. However, the negative aspects, such as intense scrutiny, online harassment, and mental health challenges, cannot be ignored. As we navigate the complex landscape of social media, it is crucial to strike a balance and use these platforms responsibly. Stars must remain authentic, mindful of the impact their words and actions can have, while society must approach the digital realm with empathy and understanding.
Instagram: https://www.instagram.com/madonnatixy/