Shine Bright This Festive Season with Nupur Kanoi's 'SITAARA': Tradition, Celebration, and Modern Elegance Unite

It's that time of the year when the streets are illuminated with lights, homes are decorated with rangoli and there is palpable joy in the air and fashion becomes a major theme in this festival atmosphere. Everyone wants to be fashionable, and the search for the perfect outfit begins. This year, designer Nupur Kanoi, is ready with her festive collection- Sitaara

A collection that embodies the spirit of a star. An imagery of a nonchalant starlet with many suitors. Feminine yet sassy, confident and classy, SITAARA is an interesting mix of pop and pastel, shimmer and shine with soft glam. Chic Indian wear, for summer soirees and weddings for the India Modern Bride Tribe.

The colors are a deliberate marriage of candy pop pinks and oranges, dainty sorbet mint and peony with some midnight blue and grey, which glide from day to night just like modern day weddings do. The silhouettes are easy, effortless and contemporary Indian and can be styled ingeniously as separates on exotic travels.

An intricate use of thread work, mirrors, swarovski, metallic sequins, studs and pearls all hand embroidered with intricate playful 3D details to create an ethereal and whimsical range for Summer 2023

The collection has a rich color palette. Bright colors like candy pop pinks and zesty oranges are reminiscent of festivals during the day, while deeper effects like midnight blues and grays capture the essence of festive celebrations These colors were not chosen at random; They talk about celebrating day and night, a common theme in Indian festivals.

But what really sets "Sitara" apart is its versatility. Whether you're attending morning worship, an afternoon celebratory luncheon, or a lavish dinner party, the collection has something for every occasion. The graphics are modern yet comfortable, making it the perfect choice for festive glamor.

Why "Sitara" for the festive season?

The name "Sitara" itself means 'star' and symbolizes the light and brightness that festivals bring into our lives. Just as the stars illuminate the night sky, this collection aims to illuminate the festive season with its sparkling designs. The choice of clothing for the collection speaks to the comfort and luxury that one seeks during the festive season. Slow, breathy, yet rich, they convey the comfort of family gatherings and the grandeur of a celebration.

Nupur Kanoi's embellishment choices from mirror work to metallics are reminiscent of the twinkling lights and sparkly accessories that adorn homes and streets during the festive season. Each piece in the collection tells a storyand the very mythology that underlies our festive celebrations. The streamlined design symbolizes the dance and music that are important to the festival, allowing the wearer to move and celebrate freely

Moreover, "Sitara" acknowledges the inclusive spirit promoted by the festivals. It caters to a diverse audience, ensuring that every woman, no matter her age or style, finds something that matches her festive spirit Essentially, "Sitara" is more than just an outfit; It is the epitome of festive cheer, tradition, and modernity.

Indian festivals are a blend of ancient traditions and modern celebrations. "Sitara" is this mixture. The designs of the collection draw inspiration from traditional patterns, but presented in contemporary silhouettes befitting the modern Indian woman these two ensure that celebrations, while rooted in tradition, also have a bit of a modern aesthetic.

Festivals in India are known for their meticulous decorations in intricate rangoli, elaborate puja arrangements, or festive food and the attention to detail reflects this craftsmanship through this collection. The use of sequins, Swarovski and other decorations are reminiscent of festive sparkle, ensuring that the wearer becomes part of the festive spirit.

Nupur Kanoi's "SITAARA" is not just a fashion collection; It's a festive experience. This allows the wearer to blend into the festive season, blending seamlessly with celebrations and standing out in their own unique style. The collection understands the heart of India and offers the perfect outfit to complement it.