12 January,2022 02:10 PM IST | Mumbai | BrandMedia
Pon Pandian
Many online stores have had one major problem: they have to handle too many marketing tools to improve brand awareness and ROI. This not only puts a lot of strain on their time and money but what if it doesn't give you the result you want after all the time, money, and other resources you pool in? Sounds volatile, right?
Mr. Pon Pandian Paulswamy wanted to give a solution to this exhaustive problem, and as a result, he created TargetBay as an all-in-one marketing cloud that has all the tools one needs to run an online business: email marketing, retargeting ads, and review collection.
"Our vision is to create a sustainable SaaS company with bootstrapped funds where we create collective prosperity for employees and all stakeholders. And TargetBay is growing at a healthy rate," says Pandian.
And BayEngage, the email marketing software, is a feather on their cap with its cutting edge features that help their customers to reach better ROI. It has all you need in an email marketing tool to send highly personalized and targeted emails to your customers, covering every phase of the customer journey.
In addition, BayEngage offers a free plan to help you explore the features and see whether it fits your brand. It has over 380 email templates with a drag and drop editor that makes editing the copy and design more accessible than ever, along with over a million stock images at your disposal. And all of these email templates are thoughtfully designed, keeping in mind what the clients want during different stages of their customer lifecycle. They also have pre-written copies to make things easy for you!
"This is a product that has been developed over ten years." It understands email marketing and has placed user experience at the heart of its making and pricing model. The users are charged only based on the number of active subscribers they have and not entirely, making BayEngage stand out from its competition.
Apart from UX and pricing, email deliverability is something every email marketers face. With new Mail Privacy Protection features that many operating systems are coming up with, you need to give more importance to email deliverability more than ever. And Pandian says, "BayEngage has a separate dedicated team that helps our clients with getting the best email deliverability rate in the industry. This will allow your emails to become credible and will lower your spam rate exponentially."
Furthermore, TargetBay doesn't stop with email marketing; they have SMS Marketing in BayEngage, BayReviews, and BayAds. SMS notifications can play a critical role in promoting major offers and discounts! You can also collect User-Generated Content (UGC) to improve your store's credibility with BayReviews.
So what do you think? Isn't TargetBay a one-stop for all your marketing needs?
TargetBay's suite of products: BayEngage, BayReviews, and BayAds are effective for businesses and brands to stay connected with their customers through different channels as it covers all the critical touchpoints.
