“PERFECTLY AVERAGE ” - Homegrown fashion label is all set to empower women with the language of fashion

Tarushi Chhabra

If you're someone who loves chic patterns, timeless styles and flattering fits, you've got to check out PERFECTLY AVERAGE Founded by a super-talented young woman - Tarushi Chhabra this Jaipur-based brand is 100% homegrown founded in November, 2020. Whether you're looking for versatile separates or a statement number for date night, this Indian brand definitely has you sorted. From innovations conducive to work from home wardrobe in the new normal to interactive designs, PERFECTLY AVERAGE proves to be a one stop-shop for women and their everyday changing needs.

In the quest of producing pieces that are fashionable, they are also playing their part in Self love and inclusivity by offering various fits and silhouettes. The brand thrives to be versatile by focusing on a newfound relationship with large sizes and comfort fit. The brand strongly works on a collection and offerings that are suitable for sizes upto xxl. Making the curvy woman to embrace and love thor curves by adorning jaw-dropping silhouettes from PERFECTLY AVERAGE. The brand's price scale is also pretty affordable. The Tentative bracket for Eccentric pieces from the brand range from 1000-6000 depending on the silhouette and design.

PERFECTLY AVERAGE is an online fashion retailer brand for

trendsetters. With modern clothes, and scintillating jewellery, there is no limit to our creative minds.

PERFECTLY AVERAGE embodies the idea that every individual should feel comfortable in their skin and express themselves confidently. The brand's goal is to introduce the latest and most remarkable pieces that will flatter our shoppers, their body types, wallets, and most importantly, their hearts.

The designs that they exhibit are fashionable and customized to meet the consumer's unique needs. They want their buyers to be in the spotlight of every event they go to for the distinctive clothing choice they make and for the

new-found confidence that comes along with it. They always like to say that it's perfectly alright to be PERFECTLY AVERAGE. And, we hope that anyone who shops with us also starts believing in this mantra.

Speaking of the brand's inception and ideology, Tarushi says, "I believe that fashion is the most powerful art form and that clothes have the unique ability to influence one's mood and love for self. Ultimately, I hope to empower an entire generation through the language of fashion. I realized that the stereotypical idea of beauty and euro-centric ideals limit people from truly embracing themselves. What's ‘for a certain body type' and what's not constrain people instead of letting them express themselves. I decided to create an Indian brand that represented the incredible variety of shapes, sizes, and forms amassed by the incredible people of this country and I hope people will embrace my initiative. For me PERFECTLY AVERAGE means to accept, embrace and love yourself the way you are."