Pauket Revolutionizes Marketing with Innovative CaaS Platform, Empowering Merchants and Delighting Consumers

Founder Mr. Sudarsan Babu and Co-founder Ms. Srividya Rajagopal

In the year 2023, Pauket made its debut, led by founder, Mr. Sudarsan Babu, and co-founder, Ms. Srividya Rajagopal. Pauket, as a CaaS (Coupon as a Service), provides a modern marketing strategy to maximize your marketing ROI and increase revenue. On April 14th, 2023, their flagship product, Pauket Pages, a landing page solution, was also introduced.

"Coupons have been pivotal in generating targeted demand for all of his previous ventures during his nine-year journey in the startup world. However, a larger opportunity presented itself: making coupons smarter, universally applicable, and accessible to all. This prompted them to create a platform that would shift the focus from demand to offering coupons. This led to the birth of Pauket.Inc, a Caas (Coupon as a Service) Platform", as Sudarsan Babu, the founder, highlighted.

Likewise, Ms. Srividya Rajagopal started her career at PayPal, where she worked as a product manager on the global fraud risk team. Soon after PayPal's acquisition of Honey, the online discount aggregator, Destiny was pushed to lead the dispute product management team. This $4 billion integration turned out to be a highly rewarding cashback program that allows consumers to reap rewards from merchant offers instantly.

As a key member of the team, she was significant in designing the engine that seamlessly compiled reward points around a range of products. Her dedication led consumers to save a remarkable $200 million through Honey-enabled cashback and discounts. Recognizing a market gap, she ventured outside of her comfort zone to co-found "Pauket," a tech startup whose mission is to empower hyper-local merchants to enter the digital realm and offer compelling deals via a consumer app. Ms. Srividya Rajagopal is now at the forefront of this innovative endeavor as a co-founder of Pauket.

What makes Pauket unique?

Operating as a CaaS platform, Pauket aims to drastically transform the way coupons and vouchers work. This platform enables merchants to create engaging promotional campaigns that help drive sales and increase brand visibility.

The philosophy is based on improving the quality of coupon supply rather than simply catering to demand volumes. This approach is evident in the platform's user-friendly design. Users can easily create appealing campaigns to increase conversion rates with Pauket. Furthermore, the platform allows users to monitor campaign performance in real-time.

Core Focus: Digitize, Distribute, and Track

Their dedication, meanwhile, continues beyond the creation of the campaign. Pauket presents the Pauket Claim app, which is intended to simplify coupon redemption for consumers. This app cuts out the ambiguity of paper coupons and ambiguous redemption processes.

Pauket takes relish in its straightforward, efficient, and effective approach. The platform is committed to assisting merchants in growing their businesses by providing valuable deals and discounts to customers.

Pauket provides services to a wide range of industries, including product and service companies, educational institutions, e-commerce ventures, and branding and advertising agencies. Their team is proud to have worked with notable clients such as MGM Dizzee World, Mind & Mom, Anjappar, Triumph Holidays, Toni & Guy, and a lot more.