Pankaj Sharma breaks down the weakest links that ruin a digital marketing strategy

Pankaj Sharma

Digital marketing is widely incorporated into the market strategy of both small and large businesses, but very few stand true to their promised output. Pankaj Sharma is an adept digital marketing expert who holds over a decade of experience in the industry and has a history of scaling large and small businesses to zenith with his precise strategies. Using his experience, he now runs Digi8, a renowned digital marketing company that provides a complete assortment of digital marketing services for clients who are ready to integrate digital marketing for sustained growth.

Pankaj Sharma says, "Digital marketing is perceived to be a quick fix to skyrocket sales which is a completely false notion. Marketing a product or brand takes time and won't do any good if done for a month or two. There are countless players in every domain and the only method to stay ahead is to be relentless and consistent with your digital marketing strategy. False promises is another pain point that is associated with digital marketing as many brands aim for success with an utterly useless product, just by adding marketing into the mix."

Continuing his conversation, Mr. Pankaj Sharma shares a few weak links or rather mistakes that result in an ineffective digital marketing campaign.

Poor profiling and targeting

While creating buyer personas, it is advised to put yourself into the buyer's shoes and think about the problems that they face on daily basis. The next thing is to tabulate the groups and preferences of these personas. Improper profiling and targeting is a sheer waste of resources which leads to the right campaign being displayed to an uninterested audience. Try to profile better if you want your product to reach the right audience.

SEO blunders

SEO is the key to discoverability on the internet and it brings in organic traffic which is a gold mine for a business. Organic traffic constitutes those users who are very interested in the niche of your product. But you have to outshine other brands in search engines rankings which is only possible if you spend quality time devising and perfecting the SEO of the website.

Ignoring the audience

Not interacting with the audience makes them lose interest in your brand which is why social media channels are the best way to connect with your audience. Even fortune 500 brands are now present on social media channels because audience interaction and satisfaction are a must in digital marketing.