Naiknavare Developers, Pune and Primus, Banglore have come together to offer Kutumb, a one of its kind Intergenerational Living Concept in India

21 October,2022 06:30 PM IST |  Mumbai  |  BrandMedia

Ralph Peters, a retired United States Army lieutenant and an author of 8 novels said, “The great paradox of the 21st century is that, in this age of powerful technology, the biggest problems we face are the problems of the human soul.”


Pandemic posed new challenges and the unpredictability of life made us sensitive to the evolving needs of urban living which in turn influencing mental and physical health, income levels, social fabric of societies and lifestyles as a whole. Over a period of time, technology has disconnected us from our family but it is only a family that can comfort you in an uncertain world. Loneliness is a bigger pandemic then the one we have just experienced and has a widespread impact on lifespans in all societies. This needs to be addressed urgently.

Only 19% of the population living in an intergenerational manner. Uniting the generations helps build a safety net for the children as well as the parents and the grandparents. The attraction of nuclear living is worthy consideration in terms of desirable living conditions but do they compensate for all the benefits associated with intergenerational living? This realisation gave birth to the concept of intergenerational housing, a concept meant for three generations. It's high time we go back to our roots and rediscover the lost connection that we valued most. It's high time we have an ecosystem where three generations live together without depending on each other. Intergenerational living will make it possible.

Naiknavare Developers, Pune based real estate developers with over three decades of experience have recently joined hands with Primus, Bangalore a company focused on senior care to solve the modern problem with a traditional twist. The companies have got together and launched Kutumb, one of its kind intergenerational community living projects in Talegaon, Pune, Maharashtra. Kutumb in Marathi essentially means a family. The intent of both Naiknavare Developers and Primus for this exciting project is to reintroduce and promote the union of the traditional Indian joint family system with a modern approach that encompasses a service-based solution essential to allow each generation to enjoy the stability of a joint family and the independence of a nuclear family, the Intergenerational living concept. The project has laid special focus on building an ecosystem that enables physical and mental health comfort, which is of utmost concern to the elderly population.

To successfully implement the Intergenerational Living concept, a unique collaborative approach has been preferred. It's an amalgamation of an experienced developer (Naiknavare Developers) to craft the well-planned built environment, basically the hardware and a dedicated Service Provider (Primus) experienced in providing nuanced care across the three generations which is the core of the concept - the software. Together, it's a perfect combination for discerning home buyers across generations.

The Indian urban environment with increased work pressure and modern lifestyles have cut down family time and togetherness which has been the biggest casualty. Kutumb aims at addressing this problem at the core. Kutumb is spread over 16 acres and will offer a vast range of housing options such as row houses, townhouses, duplexes, apartments, and NA fully serviced plots. Kutumb is strategically located in Talegaon, and is few minutes away from the Hinjewadi IT park and Chakan MIDC. The complex offers access to 24x7 medical facilities, a day-care center for kids, engaging activities for families, detox services, telemedicine facility, in-house restaurants equipped to prepare nutritious meals, concierge services for running day-to-day errands, and cleaning & maintenance services.

Kutumb is planned with a plethora of top-notch amenities like a swimming pool, gymnasium, jogging/walking track, kid's play area, clubhouse with multipurpose hall. It is noteworthy mentioning here that the second phase - Kutumb Care is designed with keeping the senior citizens in mind. Every bathroom has rails and hand showers. They also have an emergency response system. The building has wider corridors and lifts. This phase will also have a dedicated medical center and restaurants to cater to the residents.

The project is planned in three phases and the first phase is already under construction; they are set to launch the second phase. Kutumb is not any other real estate project. It focuses on catering to the patrons' emotions, and not only on functionality. Naiknavare Developers have always believed in creating value beyond concrete. The success of Kutumb is pinned on the service layer offered by Primus.

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