Michael DeRosa Shares 3 Tips to Create Quality Content that will Keep Your Audience Coming Back for More

Michael DeRosa

Human beings love stories. We love weaving them, hearing them, and sharing them. Social media has become the most popular, if not the most prolific, medium for story-telling. For the most successful influencers, content is another word for story. One of them, Michael DeRosa, shares three ways to create content or tell stories that resonate with your audience.

Keep it real

Empathy is key. When you or your content lacks or fakes empathy, there's little to do to salvage the negative onslaught it could potentially lead to. Michael DeRosa believes that to create content that resonates, creators must "find the heart of every post, video, or song they share. There's something about honesty that resonates with people. For one thing, people are more accepting of harsh truths when they are told interestingly. But that doesn't mean that all intriguing content resonates with people. If your content is only interesting, it could have a short shelf-life. However, when its honesty done, it has the potential to stay in the hearts and minds of your followers for a long time."

Keep it topical

Some fundamental themes will always be relevant. Festivals, national holidays, and certain rituals will always feature in your content whenever they occur. But what about the rest of the 300 days? To keep your content relevant, Michael DeRosa suggests, "Keep them topical. Our world is an exciting place. You'll know that once you step out of your bubble, whatever it may be for you, and open your eyes wide to embrace its infinity. To stay relevant with each post, share your two cents about any hot topic. Don't make it merely sensational. That's caused the downfall of giant media. See if you can cut through the clutter that often surrounds hyped situations. Become the voice of reason and calm. And keeping it humorous always works!"

Keep it transformational

Nothing gets our attention more than before-after stories. For Michael DeRosa, "Transformational stories are your best bet to get attention. Whether it's related to weight, relationships, career, the direction in life, or what have you, if you have a story that shows change and growth, people will appreciate it and get inspired."

It's not easy to develop quality content. However, with Michael DeRosa's practical tips, you can surely grab more eyeballs.