24 January,2022 03:18 PM IST | Mumbai | BrandMedia
Nitushmita Barman
What makes you follow an influential personality on social media Platforms? Their content. It has become extremely important for businesses, brands and even Creators to not just survive in the industry but also stand out among competitors in the Digital Media. Content that is slightly hatke and yet strikes a chord with the audience is the way to go to create a niche on any digital platform. Emphasizing on the same, Nitushmita Barman, founder of the social media marketing agency - "Shemeanssocial" believes that one has to be always on their toes. Nitushmita Barman is also known as "Kiyashmi"- 25 years old entrepreneur and influencer from Assam, northeast India. She is the youngest daughter of Mr. Satish Barman and Mrs. Kanchan Talukdar who are primary school teachers.
Being a bright student she has always been taught to become a doctor or engineer. So, she completed her B.Tech in Mechanical engineering from Tezpur university, Assam and then she went to pune and joined a global company as a product engineer. She started to work in a corporate 9-5 job which made Nitushmita believe in the hard work and companionship.
Nitushmita shares " A 9-5 Job didn't fill my pace of joy which included the keenness to learn more strategies and skills about a digital era that will act as a boom-light to eventually grow small businesses. This seed of passion which I sowed 2 years back made me realize that sky is only the limit! Upskilling these years I found there is no boundary for any learnings but Consistency is the key! So lately in Jan 2021, I introduced my Brand 'She means social' in pune and quit my 9-5 job"
Having traveled far and wide in the digital marketing world, Nitushmita Barman, strongly believes that social media and online marketing are a gold mine that's yet to be fully tapped into. Also, only experts with years of experience and in-depth knowledge about the ins and outs of digital marketing can fully harness its potential to the fullest.
Nitushmita Barman aka Kiyashmi is building a brand discovering talented women in India who think out of the box & who have dreams but are trapped in society's stereotypes and beliefs. She is still on her way to make a change, and we know that she will be able to create a powerful impact and change the society where girls like Nitushmita will be taught to follow their dreams and not to make round rotis for the family. Her efforts created opportunities for many to discover digital marketing and ignited curiosity in others.
