MarketinCrew is Redefining Digital Marketing for the Hospitality Industry

01 March,2022 03:58 PM IST |  Mumbai  |  BrandMedia

MarketinCrew


In a time where Hospitality businesses are doing their best to recover from their worst 2 years of operations due to the pandemic, MarketinCrew is changing the approach of restaurants, cafés, bars and other F & B establishments towards digital marketing.

"Digital Marketing is not only about creating content and posting it online. Today, it's way more than that. At our agency, we believe in creating an ecosystem where potential customers experience the hospitality brand online, engage with it and eventually order online or choose to walk into the establishment. With F&B brands spending considerable amounts of cashflow on content creation and Instagram ads, as an agency, if we cannot show real growth in sales attributed to our efforts, there is really no reason for clients to stick around for long. Hence, our need to redefine the Digital Marketing Space for the Hospitality Industry from a transactional/deliverables only approach to an all-rounded strategy that synergizes online efforts and offline sales" said Manan Mehta, founder of MarketinCrew.

Having run a successful hospitality business themselves for 3 years before starting the agency in 2018, founders Manan Mehta and Sahil Sheth have grown MarketinCrew steadily over the past 4 years. Having started their journey with only a handful of restaurant clients in 2018, as of today, MarketinCrew manages clients across the fashion, finance, corporate and startup sector as well, with services like website development, performance marketing, photography, design, branding etc. apart from their core strength: Social Media Management & Content Creation.

"Coming from the background of the Hospitality Industry, we have always been closely associated with the sector. Recently, we also created a 3 episode YouTube documentary series to cover ‘The Impact of COVID on the Hospitality Industry', supported with a petition to Hon. CM Shri. Uddhav Thackeray to Re-open Hotels and Restaurants & Financial Assistance to the Hospitality Industry. We received a total of 2785 signatures from restaurateurs across India" said co-founder Sahil Sheth.

Working in the crowded and super-competitive digital marketing sector, its innovation and a revolutionizing approach that sets agencies apart. At MarketinCrew, a young team of 30 strong continue to evolve into what they believe is the next era in digital marketing.

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