It is essential to understand social media and its merits, says author Kuldeep Jakhar

It is no longer a platform for socializing but also for brands, businesses and creative professionals to earn great fortunes. Author and content creator Kuldeep Jakhar is leveraging social media to monetise his skills. The Haryana-based author published his debut book ‘Fantasy Cricket Expert' in December 2022.

Kuldeep always had an inclination towards writing, and his love for cricket saw him pen a book about tips and tricks on how to make it big by playing fantasy cricket games. An avid cricket lover from childhood, he has tremendous knowledge about the sport. Moreover, the author has skilled himself as a prolific fantasy cricket expert.

He rose to fame after playing fantasy cricket games for IPL matches on leading platforms like Dream 11, Gamezy and BatBall11. After gaining experience, Kuldeep thought of pursuing a career in writing. The book is a guide for all those wanting to become a pro in fantasy cricket games. While his maiden book is getting a decent response from cricket lovers, Kuldeep feels that it is imperative to market the product and skills in the digital space.

Therefore, the author is working diligently to make a strong presence on the internet. Following a different approach, Kuldeep Jakhar is working towards making content-driven videos on YouTube. He already has a YouTube channel with more than 160K subscribers. However, he has limited videos on his channel like light-hearted riddles. After his book gets positive feedback, Kuldeep is keen to make videos on the hacks to play fantasy cricket games.

He says, "It is essential to understand social media and its merits. Proper use of social media marketing can help individuals and businesses grow exponentially. And today, content has an edge in this dynamic era of the web." Besides this, Kuldeep is already planning to write his next book about the journey and evolution of the Indian cricket team. For the same, he believes that social media marketing will help his work reach a larger audience.

On the other hand, the author is also aware of the competition. But he believes to bring originality to work rather than imitating others. "As an author, I intend to create stories as per my thoughts and not blindly follow the work of others", he added. Currently, Kuldeep is spending his time learning about social media algorithms which will help him market his work over the web space.