House of Armuse: a fashion destination

The House of Armuse is a luxury design house that tells stories through its collections of ultra-feminine, eclectic and glamorous designs. The brand was founded in 2015 by Ayushi Jain, her mother, Manisha Jain and her brother Vansh Jain, with the aim of creating a new kind of luxury fashion house.

Ayushi graduated with an MBA before starting House of Armuse. She saw a gap in the market for stylish yet luxurious Indian wear and decided to fill it. With the help of her mother and brother, she has been able to create beautiful attires that are popular among men and women of all ages. As three pillars of House of Armuse, the trio has worked hard to build its brand and is now one of the leading names in Indian fashion.

Ayushi, Manisha and Vansh continue to work together to bring new designs and collections to their customers. In contrast, Vansh, as the third pillar, manages the online digital aspects of the business. Ayushi & Vansh took a stand for their mother and established the House of Armuse with their superb business skills and digital presence. Self-taught in fashion design, Jains were inspired by their mother's long experience in creative art and design to create a unique repertoire of techniques and nuances that are evident in her work.

Through research and working closely with artisans across the country, Jains have developed a keen eye for detail and a deep understanding of the traditional craftsmanship that goes into creating each piece. This commitment to quality and attention to detail sets House of Armuse apart from other luxury brands.

House of Armuse is the first and only one doing hand-painted embroidery designs, with typical creative skills and detailed work. The result is a product that is both modern and timeless. Using art inspirations and quality materials, Jain's designs are also breathtaking.

In just a few short years, Armuse has established itself as a premier destination for fashionable bridal couture. Located in Jaipur, with further retail expansions in PAN India and a proper eCommerce website. The brand boasts two storeys of retail space, making it easy for shoppers to find exactly what they're looking for. With an expansive retail space and plans to expand to more cities, the House of Armuse is poised to become a leading name in Indian fashion.

With a focus on indigenous fabrics and impeccable detailing, Armuse has won a loyal following among national and international customers. The brand's use of traditional designs with a contemporary twist sets it apart from the competition.

As a veteran design house, House of Armuse prides itself on being the ageless label for designs that blend indigenous fabrics and immaculate detailing that stand out in contemporary interpretations, which is patronised by their niche nation-wide clientele & international loyalists. From sarees and lehengas to menswear, the House of Armuse offers a wide range of products that are timeless classics.

Our designs come from a place of passion and dedication and bring the highest quality fabrics and materials to life in luxurious silhouettes. With The House of Armuse, you can indulge in timeless elegance that stands the test of time. Website: https://houseofarmuse.com/