From MarTech Visionary to World Cup Marvel: Hariom Seth's Tagglabs Shines Bright

His journey through the intricate landscape of Marketing Technology (MarTech) is a testament to the power of innovation and the unyielding pursuit of groundbreaking solutions. From its very inception, Tagglabs was conceived as a platform to explore the uncharted territories where technology and creativity converge. Hariom's unquenchable thirst for innovation became the driving force propelling the company's trajectory into uncharted territories.

Hariom Seth, Founder of Tagglabs describes his MarTech from the point where it was conceived as a quest for innovation to its alliance with modern technology.Learn how Tagglabs is pioneering smart marketing, reshaping the spectator experience, and ushering in a new era of AI in creative industry.

1. In the ever-evolving MarTech landscape, what inspired you to start Tagglabs? Could you tell us about the initial vision and how it has evolved over time?

The genesis of Tagglabs was sparked by my fascination for cutting-edge technologies. During my job hunt back then in 2010, I realized there wasn't a position that could satisfy my desire to work on innovative tech products, propelling me towards entrepreneurship. Tagglabs initially emerged in 2011 with a goal to assist retailers in harnessing social media for sales via Radio Frequency Identification (RFID) tools. However, the advent of smartphones prompted a re-evaluation of our model. By 2018, I pivoted Tagglabs towards a MarTech entity specializing in virtual event solutions, inspired by the surge in online content consumption, especially live event streaming. The market lacked professional solutions for orchestrating online events, a gap we aimed to bridge by offering comprehensive online event organizing solutions. The pandemic underscored the demand for our services, propelling us on a growth trajectory. Our vision has since broadened to include not just online event solutions, but also continuous exploration of tech avenues to enrich virtual interactions, paralleling the engagement of physical interactions.

2. Tagglabs has a strong focus on data-driven marketing. Can you describe some of your company's data analytics and AI-driven products and how they assist firms make better marketing decisions?

The essence of Tagglabs lies in our dedication to data-driven marketing, realized through our array of analytics and AI-powered products. These tools unravel complex data, extract actionable insights, and assist firms in refining their marketing strategies for enhanced resonance and results. By harnessing the predictive prowess of AI, companies can foresee market trends, enabling proactive strategy adjustments and thereby gaining a competitive edge in the marketplace.

3. Explain the Tagglabs and boAt collaboration for the World Cup tribute video's unique story and significance.

The collaboration between Tagglabs and boAt birthed the music video "India India" to celebrate the ICC Men's Cricket World Cup 2023 held in India. This music video is revolutionary, being created with AI technology. The lyrical magic was penned and composed by Prashant Ingole, while the vocal rendition was provided by Vishal Dadlani, melding together a melodious tribute that captures the essence of Indian cricket. This isn't merely a song but a vivid portrayal of India's cricket spirit, showcasing bustling roads, zealous fans in stadiums, families rallying around TVs, and individuals in quiet contemplation praying for India's victory. The AI-driven visuals encapsulate the heartbeat of a cricket-loving nation. This project isn't just a tribute but a testament to the groundbreaking prospects of AI in marketing, advertising, and filmmaking, presenting a new horizon in the world of media and entertainment.

4. "India India" pays homage to the World Cup 2023. How do you believe this film improves spectators' overall World Cup viewing experience?

"India India" is more than a musical homage; it's a visual and auditory journey through India's cricket culture. The AI-generated visuals paired with the energetic composition add a layer of emotional and cultural depth to the World Cup 2023 viewing experience. It not only evokes a sense of national pride and unity but also showcases the innovative spirit of blending technology with creativity to enhance the spectator experience. The video bridges the gap between the event and the viewers, painting a vivid picture of the collective hope, excitement, and the undying love for cricket that resonates across the country. It's a pioneering endeavor that hints at the potential of technology in redefining how global events like the World Cup are celebrated and experienced.

5. Share your insights on how the Tagglabs and boAt collaboration may impact future music and technology ventures.

The synergy between Tagglabs and boAt in crafting "India India" sets a remarkable precedent in the fusion of music and technology. This collaboration has not only produced a unique musical tribute but also showcased the boundless potential of AI in marketing and advertising. It's a clear demonstration of how technological innovation can amplify the impact and reach of musical narratives.The project serves as a blueprint for future ventures at the intersection of music, technology, and storytelling, marking a significant step towards redefining the landscape of media and entertainment. Through such innovative endeavors, Tagglabs continues to explore and push the boundaries of what's possible, cementing its position as a thought leader in the realm of MarTech and creative engineering.

6. What's next for Tagglabs in the realm of AI-generated content, and how do you envision the future of AI in the creative industry?

In the MarTech and Creative engineering domain, Tagglabs stands at the cusp of pioneering a transformative journey with AI-generated content. Our robust capabilities, honed over years of delivering tech-driven marketing solutions, set the stage for us to lead the industry into a new era of creativity augmented by AI. Our trajectory is clear - to elevate the digital narrative, making every engagement exceptionally personalized and impactful. We don't just envision the future; we are actively sculpting it, setting new benchmarks that resonate with innovation and excellence. With a relentless pursuit of pushing the boundaries, Tagglabs is not merely navigating the AI-driven creative landscape but is set to redefine it. Our confidence stems from a legacy of innovation, and a future-focused ethos, positioning us and our thought leadership at the helm of the unfolding MarTech revolution.