From being a copywriter to a content creator, Ankita Sehgal found her best version

14 February,2023 12:06 PM IST |  Mumbai  |  BrandMedia


Oftentimes, it takes us years of trial and error to find what really works for us. The eminent content creator, Ankita Sehgal, whom we admire so much, is an exemplar of the aforementioned sentence. While she has today garnered love and lauds from millions of netizens for her engaging reels, being a ‘content creator' wasn't always on her list!

Ankita Sehgal started her journey as a copywriter for a leading radio brand, and during the 2.5 years of her strenuous job, she realised that she wasn't a 9-to-5 person. The stated working hours not only coerced her imaginative mind but also limited her creative flow. While nobody likes those conventional working patterns, very few dare to take the plunge and follow a new path. And Ankita Sehgal is one of them! She left the job to be a freelance writer.

After a few stormy days, she started writing sketches for creators. His now-husband then boyfriend, RJ Kisna, encouraged him to perform the scripts. Though she was very nervous and unkeen in the beginning, the tremendous response motivated her to forge ahead.

As a copywriter, Ankita Sehgal had an uncanny knack for finding ways to reach her target audience without making any compromise on the quality of the content or writing. So, it might have seemed like an obvious decision to apply those same qualities to creating compelling content that resonates with its audience. And now? She is one of the thriving content creators who has 440k followers on Instagram and amasses millions of views.

Speaking of her stint from the corporate world to the social world, Ankita says, "The journey has been very surprising. I think I get bored easily with anything that does. But for the longest, content creation has been very fresh and reinventing."

Ankita Sehgal's sense of humor, acerbity, and content are all top-notch. Her newlywed reel series has caused waves on the internet. They are drenched in love, and many of them are still going viral. Besides that, there are numerous other reels from her social media that have won the hearts of many. We hope that she continues to make such relatable reels because they kill our boredom!

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