From being a Chemistry Professor to becoming a Digital Star, the story of Rupali Hasija.

16 February,2023 12:53 PM IST |  Mumbai  |  BrandMedia

“You don’t get to choose how you’re going to die. Or when. You can only decide how you’re going to live.”


The famous quote by Joan Baez exactly defines what Rupali has been preaching and practicing! Born and brought up in Hisar, Haryana, Rupali Hasija grew out to be an Internet sensation by setting a new trend to follow. As it is said that the coming events cast the shadows before, Rupali was always a fashion enthusiast. Her love for fashion however didn't seem to bring a career out of it at that time, and being exceptionally good at studies, she took the veil of sciences. However, her undying love for fashion always lay there.

Rupali graduated in Chemistry from the very prestigious Ramjas College, Delhi University, and went on to do post-graduation, and research in it as well. Soon she saw herself moving to Pune and teaching the young minds over there. A young age Chemistry Professor who devoted her 7 straight years to learning the formulas, and integration of Chemistry seems like a dream to many. But that's how good Rupali was at her studies! She taught at Pune for 3 years. And soon delved into the heat of her passion for Fashion.

Rupali started her page on Instagram with the username @thecurlgirl, and kept it anonymous to maintain decorum with her classes, and yes to refrain from being explicit with her identity. Side by side her passion for fashion caught over her, and a major shift in the world vis a vis Covid-19 was inevitable. The pandemic brought exponential growth for content creators, digital marketers, influencers, vloggers, and all those who were at home and wanted to do something unique or something that they always desired. Luckily, Rupali also saw herself growing during the pandemic times, her page got a massive following of 100k from 30k in just 3 months. She got the kick she was looking for and decided to give her passion a chance and quit her job. Now she was a full-time content creator, who strived to bring a positive change in the Fashion Industry.

And as they say, there was no going back! Rupali walked the ramp as a showstopper in TIMES FASHION WEEK. She was listed among the top 100 digital stars by Forbes, ranked 64. And had been the face of multiple fashion campaigns for brands including Sugar Cosmetics, Belif, Loreal, and more! She has also worked with some of the best brand names in the industry including MAC, Estee Lauder, Guess, Mango, Forever New, Daniel Wellington, and several others.

Apart from Fashion and styling, Rupali is much interested in dance, and travel. She is also a fitness enthusiast and believes in the balance of body & mind, her favorite sport is boxing.

Rupali Hasija is now a famous name in the fashion Industry, with a whopping 473k followers on her Instagram page with the username curlgirlofficial, she surely knows how to mark an imprint on the minds of netizens. It is her ingenuity and unquivering passion that took her to the hearts of many enthusiasts who see her as a role model, and guide. However, being the humble person she is, she is grateful for the life that she is living, by doing what she loves the most, and also learning more than what she might have been learning in her old 9 to 5 job. Rupali Hasija is an example of a self-made influencer, who kept her passion on fire, and blew it when it was right to do so. Her love and zeal for her passion makes one wonder what magic she is out to create.

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