For the love of all things debonair and dapper, Drip Project is here to stay.

For the love of all things debonair and dapper, Drip Project is here to stay. It has created seismic shifts, successfully so, in moulding the luxury jewellery industry in India. A global brand, Drip Project is instituted in India and indulges a generation that values diversity and culture. A generation that makes conscious choices about the way they're willing to live their life.

Drip Project is one for the trendsetters. From Bollywood stars to soigné cricketers, the fashion enthusiasts have jumped the Drip Project bandwagon. KL Rahul, captain of the IPL Team - Lucknow Super Giants, was recently spotted wearing an artistically dignified jewellery statement that embodied the prowess of the man himself. Amongst others, Rishabh Pant and Mohit Sharma were also seen flaunting their effortless style paired with pieces from Drip Project.

While these fine sportsmen continued to draw attention with sharp fashion sense, the crème de la crème of the entertainment industry were not going to be left behind. From celebutantes like Ranveer Singh, Kriti Sanon, Varun Dhawan, Karan Johar, Tara Sutaria, Masaba Gupta, Vicky Kaushal, Kiara Advani, Sonakshi Sinha wearing exclusive jewellery pieces from Drip Project, to influential music artists like Badshah, Guru Randhawa, Honey Singh, Divine, Bali, King, Fotty Seven, Mc Altaf, Shahrule, D'evil, Dino James and Sunidhi Chauhan, all sing praises of the unique style the brand has brought to India.

Drip Project curates meticulously designed aesthetic jewellery that has not been seen in India before. The goal is to deliver premium quality products to the Indian market, of which there are not many suppliers, aligning with their motto - Luxury Made Affordable. To achieve this, it was important to deep dive into the what's and how's of the jewellery industry and project that growth in the Indian market. Co-founders, Rohit Golia and Harsh Maskara, not only made a headway towards recognizing the potential of the market but also vividly visualised the importance of this niche.

When your target audience exudes a confidence so bold, it only makes sense to curate a brand that aims to empower and inspire them. Taking this as a cue, Rohit Golia and Harsh Maskara, both young whizzes of the industry, established Drip Project in 2021. Harsh Maskara's vast knowledge of e-commerce marketing took its place as the foundation of the brand. From there, Rohit Golia steered a way to materialise his trend-forecasting ability and profit-focused strategies to structure this startup upwards. With the supply-demand gap glaring at them, Harsh and Rohit began projecting their next steps to meet the needs of the brands' target audience. Together building Drip Project, a brand that is opulence personified.

2022 is swishing past like a thunderbolt. With it we witness a vibe shift in the new-age consumers. As the economy observes this shift, it becomes strenuous for brands to keep up and accommodate these new consumer needs. Being a part of this storm of change themselves, Harsh and Rohit have taken this challenge in their stride. Drip Project has seen exponential growth in just 6 months of them entering the market. Not only do they have a powerful foothold in the industry, they have created a niche for themselves and are outshining a lot of the competition.

While the dynamics alter as Drip Project escalates its scale of business, there are a few beliefs that have stayed at the very core of running this business. Drip Project is a thoughtful brand that believes that their customers come first. Whether it's through the bespoke jewellery pieces they create or the message the brand imparts - the idea is to inspire you to be yourself. To purchase pieces that talk about your personality. To celebrate your inner shine.

To take a look at more of their collections, check out Drip Project's official Instagram page: @dripproject.co