Fair Shop opens in Paschim Vihar, bringing 24/7 grocery shopping into scene

Fair Shop

Keeping the hustle culture of Delhi in mind, Fair Shop launched the second of its many upcoming branches in Jwala Heri Market of Paschim Vihar on December 9, 2021, changing the grocery shopping experience for the Delhiites. Fair Shop was first launched in Kailash Colony, Delhi, and was loved by everyone. The most unique feature of Fair Shop which makes it an instant hit is its 24/7 access to the entire store. Everything from world foods to dairy and organics is available anytime, anywhere with its walk-in or home delivery option.

The Fair Shop store at Paschim Vihar boasts a contemporary look and ambiance, offering more than 10,000+ products to choose from with absolutely affordable deals. This 7000 sq. ft. store, which is the first store in West Delhi had special inaugural offers for its customers ranging up to 50% discounts. Customers in Paschim Vihar can now look forward to a hustle-free shopping experience with superlative products and an exclusive 100% organic section.

Aarush Aggarwal, the managing director of the Fair Shop chain has a vision to completely democratize the grocery shopping experience for the country. With a Bachelors of Science in Economics & Politics degree from the prestigious University of Bath, United Kingdom, Aggarwal has a very strong understanding of market needs and the changing dynamics of Indian shopping trends.

"After living in the UK for my higher studies, I understood the convenience of having a 24/7 accessible store. Delhi is driven by a young, passionate population. The city never goes to sleep, so it is only fair if they also had the convenience of 24/7 shopping accessibility," said Aggarwal during the launch. Delhi, dotted with various educational institutes and companies, have a huge population of students and working professional who most often do not have a fixed everyday schedule. With the aim to bring more flexibility and convenience to Delhites, and provide them with an international market experience, Aggarwal decided to start Fair Shop- a 24/7 accessible grocery store.

"We are thrilled to bring the convenience of 24/7 accessibility to all the grocery shoppers with our immaculate shopping experience, be it in-store or via express delivery." reiterated Aggarwal.

Fair Shop will be launching an eCommerce application soon, bringing 24/7 grocery shopping right at your fingertips. With two fully functioning stores operating in Delhi, the Fair Shop chain is planning to launch 60 more stores in Delhi/NCR in the upcoming year.