Exchange old for new: Big Bazaar The Great Xchange

Big Bazaar The Great Xchange

Most of us have this habit of saving things that are not of use now, thinking they might be of some help soon. Most of these things lie there in our house, which ultimately leads to a collection of junk, and with our busy schedules, we keep procrastinating and do not bother to throw them out of the house. And to help us with this issue, Big Bazaar, India's favourite retail outlet chain, is back with the iconic "The Great Xchange." It has always been Big Bazaar's attempt to provide a better lifestyle to its customers. With this campaign, Big Bazaar will provide people with a range of products at additional discounts to upgrade their household, fashion, and lifestyle.

Under this campaign, customers will buy the new products at the lowest prices and sell their old junk at the highest prices. Big Bazaar will accept the aged junk from customers and give them exchange vouchers in return. Customers can use these exchange vouchers to get additional discounts on new products. Some old junk exchange rates are Old Newspaper at Rs 50/kg, Old cloths at Rs 100/kg, Old TV, mobile phone, refrigerator, AC at Rs5000/piece, small appliances at Rs 1000/piece and more. With Xchange vouchers, customers will get an additional discount of 20% on Fashion, Home Needs, Home Fashion & Luggage, and 10% discount on Electronics.

To make this year's Xchange campaign more lucrative for the customers, Big Bazaar has introduced an Online Exchange calculator through which customers can know the exchange value of their old products from the comfort of their homes while shopping on - shop.bigbazaar.com and the Big Bazaar App.

Speaking about The Great Xchange campaign, Mr. Pawan Sarda, CMO - Digital, Marketing & E-commerce, Future Group, said, "The Great Xchange has been one of the most loved and remembered campaigns of Big Bazaar. Keeping in mind the current scenario, customers are using their household products more than ever, resulting in larger wear and tear. With this campaign we want our customers to upgrade to better fashion and lifestyle. Get the best value from their junk and an additional discount on new products."

About Big Bazaar

Big Bazaar is the flagship hypermarket retail chain from Future Group, which has over 140 cities across India. With its motto of "Making India Beautiful," Big Bazaar ensures that all the products are good quality and offered at the lowest prices. Promising 'more for less,' Big Bazaar offers 1.6-lakh mass-market product ranges that are sought by a majority of Indian consumers.

The Group also operates Big Bazaar GenNxt, which combines superior shopping experiences with innovations like interactive digital screens, sit-down checkouts, and intelligent customer service. Big Bazaar promises to offer the ‘Har Din Lowest Price' with a massive price drop on over 1,500 everyday-use items at all the stores in the country. It also provides a host of value-added services, including home delivery, fast billing, and grinding flour, amongst others. The special discounts and promotional offers, which are available at regular intervals, make the format very unique and distinct. The consumer experiences a new standard in price, convenience, comfort, quality, and store service levels.

Big Bazaar has created mega shopping properties like SabseSaste Din, Public Holiday Sale, Smart Search, Wednesday Bazaar, and Great Indian Home Festival, which empowers the customers to shop the best at the lowest price. Through ‘Future Pay' digital wallet, Big Bazaar provides its consumers with cash credits that can be redeemed for future purchases at all its stores in the country.