Emerging Brands to look at from 2022

1. XO Curls

Fed up with being unable to find the right hair products for her wavy/curly/mostly moody hair, founder Tanya Bhat created a brand specifically for curly-haired people of all ages, genders, and curl types-XO Curls.

The brand launched with the XO Curls Shower Detangling Comb - a truly unique and patented comb, which is CGM-friendly and has wavy teeth of alternating lengths to allow gentle combing of wet curls.

Now available in four colours, the comb is joined by the XO Curls Flax Seed Heat cap for deep conditioning and the XO Curls Cold-pressed 100% Pure Argan Oil, imported from Morocco with no preservatives, fragrances, or additives. Available on Nykaa, Amazon, Flipkart, Myntra, and the brand's website, XO Curls is launching a whole line of natural, eco-conscious hair care products specially formulated for discerning wavy and curly-haired Indians.

2. Simply Kitsch

SIMPLY KITSCH is a designer label that promotes traditional Indian crafts specialised in hand Kantha patch embroidery craft. The label works hand to hand with the crafts community and artisans to design and curate bespoke neoteric collections that reflect India's rich culture and heritage along with the kitsch flavour. Our range of upcycled vintage hand Kantha embroidered patchwork collections for women has always been in demand globally and is our brand USP. Simply Kitsch is a creative venture by designprenuer Ashish Kumar & Diksha Saxena, an alumnus of the prestigious National Institute of Design (NID), Ahmedabad, India and the National Institute of Fashion Technology (NIFT), New Delhi, India. Diksha is a self-learned designer with rich taste in textiles & crafts. You can shop their collections at thesimplykitsch.com.

3. Odette Patisserie

A french patisserie that started with a dream, Odette is one of the newest brands that capture the essence of the flavour combinations and techniques dominant in France. In line with their creations, the word ‘Odette' represents the French way of communicating opulence, luxury and wealth. The stunning success and fan following of Odette Patisserie have been felt all over Pune as it continues to grow. The head chef and owner of Odette, Shariq Jaferani, recognised the growing love of French pastries among the Indian population and decided to lead the fine curation and bring a piece of France to India. He completed his education at Le Cordon Bleu, a prestigious culinary arts and hospitality management institution. Odette caters to a host of high-end clients in the luxury wedding cake & desserts domain. They're soon to launch a cafe in Koregaon Park in Pune where patrons can devour Odette's delectable offerings in person.

4. Conkreate

Conkreate is a brand run by two "Ecopreneurs", Ashrey Dhawan and Aanchal Walia, who are pioneers in concrete planters in India. Conkreate is a brand with products which are not only aesthetically beautiful and pleasing to look at but also eco-friendly and durable. The brand uses fly ash in the material mix, making their planters natural purifiers as it absorbs the mercury around our planters and makes the air cleaner to breathe.

The factory is based out of interiors in Karnal, Haryana, with a team of 40 women and 20 men. In an area where working women is taboo, the brand employs and empowers women to educate their children and lead better lives. Customisation is their forte, and they work with multiple architects, landscape designers and interior designers across the country for their projects.

5. The Happy Collective

Happy Collective is a high-end home decor brand founded by Aashni Zaveri. An interior designer by profession, Aashni has a deep love for aesthetic and creative interiors and decor. As part of her vision to create beautiful spaces, she began by designing and selling high-end designer knobs to interior designers. This first move, taken out of sheer curiosity, led to the creation of her home décor brand, "The Happy Collective." The brand handcrafts decor pieces such as dinnerware, coasters, macrame decor, decorative trays and candles, seamlessly blending all the facets of interior design and home decor. Every design reflects exquisite craftsmanship as it is handcrafted in India using environmentally friendly and sustainable raw materials and is a fresh take on minimalism and royalty. Check out their collection at thehappycollectivethc.com.

6. Bluebook Hotels

Blue Book is a new age curated hospitality brand founded on its core idea of ‘Inclusive growth, Exclusive experiences'. A 130-year-old British-era building in Gethia, Nainital, the Blue Book property, is surrounded by the soaring hills of Uttarakhand. It was renovated with the finest details matching state-of-the-art standards without losing the colonial-era charm of the bungalow by curating and sourcing everything from across the country. The brand provides a cashless holiday with hikes, riverside barbecues, live music over bonfires, 8 private eating spots, an on-site mini bar, and more at no additional cost. Blue Book also prides itself in its sustainability practices with steps like no single-use plastic, safe garbage disposal, negligible food wastage, local female employment and sharing water with the locals.

In the coming years, the brand has planned on replicating this model at vineyards, stud farms, ski resorts and other off-beat destinations to curate experiences that add to its guests' life - one rare story.

7. PlanetsAtPlay

Alka Chaturvedi is a well-known astrologist who has a command of Vedic, KP and Western Astrology.

Being a Chartered Accountant since 2002, her passion towards astrology brought her closer to her journey. With expertise in Horoscope Reading and Numerology with accurate predictions, she has hands-on experience in all the branches of astrology.

Having done the Jyotirvid & Jyotirvisharad from Bhavans, Mumbai and Hora Ratnam and Hora Vachaspati from K.P. Steller Institute, Chennai, she is also a member of the Faculty of Astrological Studies, U.K.

Being a philanthropist, she has contributed to many charity projects in Juhu and her native place in Mathura, UP.

8. Sundarii Handmade

Sundarii handmade, a small, homegrown and bootstrapped women's apparel and lifestyle brand became a movement committed to reviving centuries-old Indian crafts and empowering Indian artisans. It is considered a go-to destination for classic handcrafted sarees with numerous options, but what stands out is its take on the more than the 4,000-year-old craft of Ajrakh. Sundarii handmade plays a vital role in voicing and spreading awareness about sustainable fashion and various Indian crafts. The team travelled to the remotest of villages in different craft clusters to meet artisans and explore ways to empower them with a sustainable livelihood. The brand has also introduced a reselling program on its website and is currently working with 1500+ artisans directly across India and designing timeless artisanal products. Over the last 5 years, Sundarii has had a growing tribe and boasts 8000+ delighted customers across the globe.

9. Wildflower Naturals

Wildflower Naturals, founded in 2018 as one of India's first personalized beauty care brands, is now ranked among India's top emerging brands. Its founder, Radhika D. Gambhir, was very interested in learning about the various aspects of Ayurveda and its relationship with nature. Soon after discovering the benefits of Ayurveda and organic skincare, she resolved to bring it to every home. As a result, she founded her cruelty-free and natural skincare line that offers a one-of-a-kind solution to everyone. However, the brand's popularity has skyrocketed in the last few years by promoting the concept of sustainable beauty and holistic wellness. They are best known for their ritual-based skincare and bath care products.

10. Litmus Branding

Litmus Branding, a marketing and advertising agency, has become well-known for its innovations in branding and design. Kapil Vaishnani, who founded the brand two decades ago, worked passionately and always kept an eye on the smallest details to bring every client the best possible results. Litmus is a full-service branding and advertising firm that offers everything from social media marketing to web design and development to brand strategy, brand storytelling, brand identity, and other services to support the overall expansion of any business. The brand believes in a transparent ecosystem where creativity and effectiveness drive results and, as a result, establishes itself as the leader in the industry.