28 February,2022 04:07 PM IST | Mumbai | BrandMedia
Cloud Odyssey
Suresh Goli developed a strategic business consulting firm, Cloud Odyssey - with its headquarters in London, a Center of Excellence team in Bangalore, and progressing operations in Texas, to elongate his passion for exploiting the potential of cloud-based platforms. The company works with clients all over the world to implement Salesforce, MuleSoft, and eCommerce solutions that are tailored to their individual requirements. Clients from other domains can also benefit from the firm's customized data migration services.
Cloud Odyssey functions to leverage the potential of cloud-based systems like Salesforce and MuleSoft. The company assists businesses of all sizes with the implementation of Salesforce Customer 360, which combines the features of different Salesforce products such as Sales Cloud, Marketing Cloud, Service Cloud, and Commerce Cloud.
The pandemic has had a negative impact on India's Small and Medium Businesses (SMBs). However, such businesses have been able to recover as a result of their rigorous digital transitions. As a result, technology is being viewed as a critical investment rather than an expense for SMBs, with the potential to add over USD 200 billion to India's GDP by 2024 if implemented correctly.
SMBs in India have been aided in dealing with the pandemic by fast digital-first measures says, Mr. Goli. He mentions a survey conducted by NASSCOM of about 1000 people in September 2020 and found that organizations that were digitally savvy did not experience as much movement in their company as those that were not.
The revenue of one of India's oldest online travel aggregates, dropped off a cliff drastically by 95%. As a result, the company had no choice but to return to the drawing board. The two major issues that were addressed are - cost management and balance sheet sustainability.
Cloud Odyssey states that small businesses should strive to increase efficiency while maintaining a focus on their core skills. This efficiency will result in well-designed systems and technologies that can help them streamline many aspects of their operation. Without the correct digital solution, finding strategic consumers usually relies on intuition rather than statistics. As all firms strive to expand, the requirement for systems that can help them scale becomes critical because indigenous solutions rarely scale well.
SMBs must use solutions that are powerful, easy to use, and have all of the features they require, as well as the ability to scale with the organization.
There are many difficulties concerning SMBs and technology adoption, such as how they could properly analyze the value of their technology investments and use limited resources in better, faster, and less expensive ways to attract customers, such as defining and mapping goals to business objectives, assessing the present tech ecosystem, selecting which elements of the business should be digitized first, and locating vendors who would partner with the organization on its digital transformation journey, to name a few.
He further states that "data quality is critical for both large and small businesses. Also underlines the importance of maintaining high-quality data in order to power consumer insights, which will improve customer experiences and increase retail sales. Customer experiences must be relevant and personalized, and data is the foundation for both.
Mr. Suresh Goli signifies, "The goal of technology is to improve people's lives and make their daily tasks easier. Platforms such as Salesforce and MuleSoft have applications for everyone, regardless of their technical abilities. SMBs will not only survive but prosper if they strategically use technology to streamline many parts of their operations. We are fortunate to have people who are really enthusiastic about their profession and eager to make a good difference in the global IT ecosystem."
