Abhishek makes a 180-degree flip with his latest release Aetbaar

Abhishek Ganguly

Both these songs are opposites in style and are of different genres. Listeners have already put Aetbaar on repeat mode since its release.

Abhishek Ganguly, a talented music composer has quality work up his sleeve. His upcoming work Main Kho Gaya is an ambitious project with almost 25 artists. The music video is slated for release in March and will be one of a kind.

Abhishek is a professional advertising copywriter in Mumbai, when asked how he manages his office schedule with his music, he says, "I feel I am always working, trying to create something or the other, and the joy of creation gives me the ultimate satisfaction. My relentless efforts and hard work have paid off. And I would continue doing the same."

"Since I write advertisements, I try to analyse human psychology and leverage the learnings to create an impact. In both music and advertisement, you are trying to influence your audience through your art."

He adds, "Gone are those days when only commercial movie songs were the benchmark of excellence, today in the era of the internet, artists can distribute their music and get recognition for their work online. Working with a music label has its pros and cons, you get instant recognition but you may have to sacrifice your tastes to create chartbusters.

"An independent artist has to take responsibility for every aspect of content creation starting from music-making which involves composing and arrangement, to networking with the right people, graphic designing, content writing, and music marketing."

"Mediocrity and lack of objectivity are the two things that cause artists to fail. We need strong ideas to compete with a pool of talent who are here to make a name for themselves. Setting realistic plans for each day and completing them is a success in itself.

When asked out of Bollywood or independent music which is the better platform for newcomers?

He says, "If your music has the potential it doesn't need any validation. We all are so fascinated with Bollywood that your song is considered good enough only when it's on a film album. You cannot fool the audience anymore, they are smart and know what is what. Virality is short-lived, but your love for music will take you places one day."

Listen to Abhishek Ganguly here-https://youtu.be/GMHnvjPKhl4